Podcast 420: Special ZEOLITE Offer

MARTIN: Hi, this is Martin Pytela for Life Enthusiast
podcast and today with me is Eddie Stone of Touchstone Essentials, and we're
going to be talking about Zeolite. Eddie Stone, welcome.

EDDIE: Hi, Martin. Great to have a chance to be with you and
your audience.

MARTIN: Yeah. Yeah, it's awesome. Eddie, I think it's
important to just open up with telling people why should they even care about Zeolite?

EDDIE: It's a good question. I, in the modern world we live
in, I think one of the dirty little secrets is toxins and their impact on our
health. We probably all know about massive oil spills or we remember a few
years ago, Fukushima, or going back a couple decades ago, Chernobyl. And so
we're all conscious at a higher level of these big events, even the wildfires.
I know there are wildfires raging in Canada, in the western United States, in
Europe. And so we have these ideas about toxins, but one of the things I don't
think we realize is there's a hundred plus thousand man-made toxins that are a
part of our everyday consumer products that we touch, feel, use, eat out of
every day that have a real impact on our health. It impacts our DNA. It impacts
us acutely. People experience things like asthma, skin rashes, other issues.
And so toxins are this to me, dirty little secret we don't spend a lot of time
talking about.

MARTIN: Yeah. Let me pile on with a little more vignettes.
For example, Flint, Michigan.

EDDIE: Yeah.

MARTIN: The disaster of lead in drinking water. Well, there
are thousands of Michigans happening in America. We just don't hear about them,
right?

EDDIE: Yeah, that's exactly right. And people have a
tendency to think it must be a real urban-based issue, but if you look at EPA
warnings based upon local water municipality systems, whether we're talking
about West Texas, rural Nebraska, the southeastern United States, this lead
contamination and other heavy metals and things that make it into the drinking
water supply. It's pervasive regardless of a rural area or an urban area. And
if you just look at what local and national governments can do and spend to
address the issues, they can't really spend or do enough work fast enough to
clean these things up. And so it's a problem that at least for the near future,
we have to learn to deal with and, I think try to mitigate as much as possible,

MARTIN: Right. Indeed. And so, I've heard of people doing
the EDTA detoxes, and I've seen the bills. People tell me, "Yeah, I've
done 12 sessions. They were $150 each, and I had to sit for two hours with a
drip up in my vein." And I'm saying, "Well, people, there are easier
ways to get there, right?"

EDDIE: Yeah. Yeah. It's funny you mentioned EDTA because
it's part of why I'm here. Years ago, I've been in the nutritional space for 30-some
years. I'm 57 years old, and about 30 years ago, my mom, who's still alive and
well today, she had an undiagnosed mystery illness. So, we spent a couple years
in our local community going to local universities trying to figure out why she
was sick all the time, no appetite, growing listless and weak, and ultimately
discovered that she had breast implants put in when she was younger and one was
leaking and she was having an autoimmune response and it wasn't until a doctor
using EDTA probably too aggressively knowing what I know today because it can
strip out obviously good healthy minerals as well but he put on a really
aggressive program for several weeks that allowed us to figure out what was
going on, get the implants removed and return her to good health. And so I
understand. She was there for hours and like you said in this case back then
the bill really was in the thousands. But I did learn that trying to manage or
deal with toxins can be really critical. That's sort of the first thing that
really sparked my deep interest in this subject matter.

MARTIN: Yeah. The other thing that comes to mind is the
medical approach where you come to your MD, and you say, "I want to know
if I'm toxic.” Which is good. We should know. Yeah.

MARTIN: So, the common method is okay, let's put you on some
provocation and a 24-hour urine collection test. So, you will take this
particular, I think it's called DMPS,

EDDIE: Right.

MARTIN: And then for 24 hours your body is just purging
everything and you collect it, bring it in and then they put it on the ICP-MS,
that's mass spectrometry test, and tell you what's coming out of you, right?

EDDIE: Yeah.

MARTIN: The fun part is that you just spent $300 to learn.

EDDIE: Yeah. And the one thing I'm on a system like that is,
the person's really got no baseline to know where they were. It's done so
uncommonly, or I would almost argue randomly with traditional medicine that it
doesn't give us a good way to know where we started. Are some of my personal
habits, to say using water filtration or air filtration in my home, whatever
happens to be having an impact. Am I eating the kind of diet that's going to
expose me to more, or am I taking the steps to have less exposure through food?
And so, it's really random and there's no protocol, at least that I see in the
traditional setting that I think serves people very well.

MARTIN: Yeah. Yeah. Those are important points you're
raising. So where is this coming from? Right. It's the food. Fish. I take Zeolite
every day. Why? Because I do eat ocean fish.

EDDIE: Myself as well.

MARTIN: I get in a car and when I'm in traffic, I'm inhaling
the brake pad dust from the cars all around me. And then I'm noticing that
there is a coal-burning electric power plant just upwind from me. And so I'm
inhaling whatever they put out.

EDDIE: Yeah.

MARTIN: And you mentioned the forest fires. They're putting
back in the air stuff that's been falling on them for decades, right?

EDDIE: Yeah. Plus whatever man-made materials that are being
burned as well that can be just as dangerous. Burning of volatile organics,
which you largely see with these man-made products such as siding or whatever
happens to be. It's a battle for our lungs and our body. Bottom line, modern
living is just a body battle on a daily basis.

MARTIN: Right. And I forgot to mention the formaldehyde from
the flooring and from the carpet and from who knows what else comes from the
house paint and so on. Right.

EDDIE: Yeah. Or,

MARTIN: Oh, and the fresh new car smell.

EDDIE: Right. That's exactly right. Where I live in North
Carolina, fluorines and phosphates because years ago when Dupont got in trouble
with their Parkersburg, West Virginia plant making C8 as a component of Teflon.
The legislation in North Carolina just simply gave them tax incentives to
change the name and relocate here in eastern North Carolina with a plant called
or a company called Koras. And so they've been producing a Teflon-like
substance for decades. And now it's polluted the water and drinking supply for
a very large swath of our state. Millions of people being affected. And there's
no remediation, so to speak, that can fix this. It's just a part of what
happens in one of those ongoing dynamics in a modern life.

MARTIN: Yeah. Right. So, here comes Eddie Stone.

EDDIE: Yeah. Yeah.

MARTIN: What are you bringing?

EDDIE: And I'll give people the origins for me. I'm like
anybody else that's in this field. You want to pay attention to the things you
can control. And so, I'm an advocate of exercise and peace of mind and
meditation and breathing and all of these good habits and paying attention to
the source of your food and getting all the micronutrients and things like
that, but it's not enough to me. And so when I was first exposed to Zeolites
back in 2005, I really became intrigued about what they could mean as a tool, a
health tool, for you, for me, for our families to use on a daily basis to help
us manage as best we could, particularly exposure to heavy metals and other
positively charged environmental pollutants because it is difficult. It isn't
convenient to engage in EDTA therapy on a regular basis. It just doesn't make
sense. And so what can happen just like a person might take a good whole food
supplement to supplement the nutrition in their diet, what can they do? And Zeolites
turns out to be just the perfect mineral that a person can get their hands on
to help them manage and deal with some of these issues. And so I have been
intrigued for now I guess it's 15 plus years about what can do and I launched
this company back in 2010 or 2012, excuse me, “Touchstone Essentials” and we
launched with Zeolites because we believe it needs to be a daily use product,
just like I use a daily greens drink. It's just one of those things that should
go with your health habits because we can't live in isolation. You're not going
to be able to move to some remote place in the Andes and avoid exposure. That's
just not how this thing works. That's not how life is. And so, I believe it's
critical, people think about having a tool to aid support the body's natural
ability to detox. The body can do marvelous things in terms of detox, but it
wasn't built to deal with this body burden. This is just too much. And so Zeolites
have that ability to support.

MARTIN: Right. So, do you want to get technical and explain
how it works?

EDDIE: Yeah. Yeah, I'll do that. I'll try to keep it as
simple as possible. So, for those that don't know, Zeolites are a natural
mineral. In the case of our company, we use a product or a zeolyte called clinoptilolite,
which is a sheetlike Zeolite that we mine. It's a natural product that we mine
out of the ground. There are some synthetic products out there, but I'm not a
fan of those for quite a few reasons. But the naturally mine Zeolite, the way
they form, if people are curious, is lava or lava ash collides with a plio lake
or saltwater and these hardened minerals grow and so it's a hardened mineral.
What makes it unique is that it has a structure that almost looks like Swiss
cheese in some ways. It's a cage-like structure and the way that it's bound
together the silica and the carbon it creates a natural or native negative
charge.

And so might not seem like a big deal but the pollutants in
general the heavy metals you're trying to get out of your body, they have a
positive charge. And so, just like the north end and the south end of a magnet,
when they get near each other will bind. This will happen with the Zeolite. And
so, when you ingest Zeolite, number one, to keep in mind, Clinoptilite, the
naturally mined Zeolite has grass status. And so, we know that it has a proven
track record of safety according to the FDA, the equivalency with the European
Union as well as throughout Asia. So, no contraindications that we're having to
concern ourselves with in that regard. It's hardened, and so it stays hard in
your body. It does not dissolve in water. But what it does do is it circulates
through your system because it's not an essential mineral. It processes out of
the body in about a 4 to 6hour period of time.

So when you ingest it, as it's moving through the soft
tissue in the bloodstream, it comes in contact with these heavy metals. It will
bind and it will stay bound until it leaves your body. In most cases, probably
four to six hours. Assuming normal bowel and renal function. So, in terms of
ease of use, being able to use it systemically on a daily basis, it's perfect.
And in our case, what I believe, and I know I'm biased, but what I believe
makes our company special. Number one, we pay very careful attention to where
we get our Zeolite. So, out of the ground, naturally mined, prop 65 compliant.
So, I already know a lot about its safety, but we put it through a rigorous
sizing process. Because since it doesn't dissolve, the way that it's accepted
into the body is is based upon assimilation of a as a hardened mineral. So, if
you get it small enough, and in our case, ours is nanosized. It has the ability
to get into the cells of the body.

You're talking about 100 trillion cells, it's what we do is
we have a proprietary process where after we size it, we trap it in a water
cluster. So when people receive it, it looks like water, it tastes like water.
It's very simple to use, odourless, and tasteless. So, people that are
sensitive to things like that, they'll enjoy the fact that it's odourless or
tasteless in that regard. It's going to generally be absorbed mucosaly, and
because of the nano size, it's going to get into the soft tissue, bloodstream,
and the cells very quickly. And that's one of the places you want to go. You're
talking about lead, cadmium, mercury, talking about angstrom-sized particles.
And so something at that size can be very effective at binding in that process.
And it actually has two mechanisms of action. Not only will it take things in
its cage, but because that charge will leak to the surface. Theoretically, it's
called the zeta effect.

And think about how like if you have a magnet, put a piece
of paper over it, it still has a charge to the top. So, it not only will trap
things in the cage, it will trap things on its surface almost like a snowball.
So, it's really quite a perfect vehicle for helping to manage these heavy
metals and toxins of that kind. And I've been around supplements all over the
world. I've just never seen anything with those kinds of attributes. And so
we're very careful. We have a proprietary process for prepping it. We prep it
with a little bit of calcium and magnesium. So the cage has something in it. It
chooses to give up for the heavy metals. So we enhance that bioavailability and
that action that takes place. And then we size it properly. And at the end of
the day, it's a very simple natural product for consumers to help manage that
toxic exposure.

MARTIN: Okay. So here we have this wonderful non-toxic,
easy-to-use clear liquid. It comes to me in a bottle. Do I serve it with an eyedropper?

EDDIE: Okay. When it comes, it's going to come with a little
spray cap on it. And so, it's as simple as three sprays three times a day. And
the reason three times a day, if you can, if you do it once a day, it has an
impact. But remember, it's working on a four to six hour cycle, with the way
that it processes through the body. So, if you're looking for an ideal way to
manage these toxins, three sprays three times a day. And it's really, there's a
perfect prophylactic quality to helping you manage. We can't change exposure. I
do have people say to me, well, if I use it in a detox, am I done? Well, unless
you stop breathing, no, you're not done. Just living creates exposure. And I
try to have a little sense of humor about it because people are trying to
manage mentally this fact that there's so much exposure taking place, and so
it's critical to think about it as being a part of your daily habits. And so
it's very simple, Martin, to use in that regard.

MARTIN: Great. Now, I understand that Touchstone Essentials
is actually where we're partnering is making an offer that's fairly unique that
is a initial new customer offer. Could you explain that?

EDDIE: Yeah, I'm happy to, and let me say that it's out of
respect for yourself and your audience. We know the kind of work you do and the
standards and things that you demand. So, we're excited to be able to do this
with you. And for your audience that's not just in the United States or Canada,
we are actively shipping and working in 60 some countries. So, it's very easy
to get the product. So, the product sells every day for $79.95. Let me, I've
got one behind me here. It will come in this box. Inside this box is this
bottle. So very very simple in that regard. And so it sells for $79.95 US every
day, in most places, we ship for free. So US, Canada, UK, fair amount of
Europe, Australia, New Zealand. But for first-time customers and in honor of
your audience, we will actually offer it at our best available price, which is
through subscription, which is $63.83, but for the first one, we'll give you a
$50 automatic $50 off coupon. So, your first-time buyers, Martin, can actually
buy it for $13.83 US dollars. And again, in most cases, there'll be no
shipping. There'll probably be some taxes based upon where you live. And the
reason we do this quite simply, as we know, as people try it, the majority are
going to realize how much better they feel energetically. They're probably
sleeping better. We get a fair amount of people tell us that they've got a lift
of brain fog. And I know brain fog is not an official medical term, but anybody
over 50 years of age knows what brain fog is. And so they get some relief in
that regard and they wind up being very loyal to the product. And so, we're
willing to offer this as a chance to try it. And even at that price, it still
comes unconditionally money back guaranteed for 30 days. We've got 15 plus
thousand five-star reviews. AAA rating, Better Business Bureau. So, we just
want to get it in people's hands. If they try it, decide it's not for them,
turn the subscription off, and so be it. But we think they're going to be
pleased.

MARTIN: Yeah. Solid offer from a solid company. It takes
some balls to be able to offer something at this much of a discount because you
certainly, I can just see how you're not making money on selling the first
bottle.

EDDIE: We're not, we're losing money, but we have wonderful
customers and wonderful word of mouth, and so it, for us, it's just proven to
be effective at getting to know people and establishing initial relationship
and so we're quite willing to do this. We don't spend money on social media
advertising and things like that. We just work directly with consumers, and so
we're willing to put our faith and confidence in customer satisfaction.

MARTIN: It's fantastic. It shows the self-confidence or the
confidence you have in your product and in your business and it's very
appreciated.

EDDIE: Oh yeah.

MARTIN: Okay.

EDDIE: We know your audience expects a lot. We've watched
your work, and so we'll work hard to keep up with those high standards.

MARTIN: That's great. I likewise. I appreciate just where
you're coming from and the intensity and the commitment that you're putting
into your work.

EDDIE: Oh yeah. Well, I feel like we need to do this right?
There's a world out there that's, I don't what to think sometimes, but I know
they need all the help and support we can give them from a health standpoint,
giving these people these wonderful tools.

MARTIN: Yeah, it's many people are quite puzzled by, “Well,
how did I get this sick, or why do I have this brain fog?” as you mentioned, or
whatever it is that's ailing them, and toxins don't usually come up as the
first thing. And yet, unless and until you clean up the playing field, the game
you're going to play is going to be hampered in a significant way. You can have
the best nutrition going, but if you're already toxic, you're playing at a
disadvantage, a huge disadvantage, right?

EDDIE: Yeah. And I think one of the things that I observe is
that people at, say my age, 57, it's very difficult for me to remember exactly
how good I felt at 17 or 27 or 37. So we are our energy, our vitality erodes,
our health erodes, and we don't notice it so much. And all of a sudden, we just
don't feel good, and there's this accumulation of this body burden. And it's
great that we get a wake-up call to clean up and start new health habits and
things like that, but gosh, if we can get ahead of it, and if we can tell our
kids to get ahead of it, if we can tell our friends to get ahead of it, that's
really part of the message we try to share with everybody. Try to address your
concerns right now, but try to also get ahead of other people? That's one way
to give back to your community.

MARTIN: Indeed. Eddie, after the first intro of the Zeolite,
is there much else that they could expect to hear from Touchstone Essentials?

EDDIE: Yeah, we'll certainly work hard to continue to
educate people. We publish most of the time, two solid health related blogs on
a weekly basis. And they're not always about buying something. We've got a lot
of wonderful tips on how to clean up your home from toxins or make people aware
of how personal care products or packaged food or even the impact of something
like a wildfire and what you might do if you're faced with those circumstances
you can't get away from. To avoid or manage or certain foods you can eat like
cilantro or deep green leafy vegetables, or certain kelps and things from the
sea to support your body's ability to detox. So, we spend a lot of time on
education. We'll also work to introduce you to a few of the other things that
we offer that we think are supportive in this same way. But we're health
advocates. That's how we start our day. And if we can have an impact on our community
and our world in that manner, it's been a good day for us.

MARTIN: This is great. So, if you're still listening, the
offer is collected here in the show notes. Click through Sign up, get your
first bottle, try it out. It’s a very small investment for a wonderful chance
to improve your health in a big way.

EDDIE: Yeah. And I'll tell you right up front, if you don't
have any intentions except to just use one bottle, that's okay. Take advantage
of the offer, right? You've got nothing really to lose. And so that's what it's
there for.

MARTIN: Are you really inviting people to abuse you?

EDDIE: If that's what it takes to get them to accept and be
exposed to these issues and some recognition. I'll accept that.

MARTIN: All right. Fantastic. So, here it is. The Touchstone
Mineral, Touchstone Essentials. Thank you very much.

EDDIE: Thank you, Martin. The product body.

MARTIN: What a beautiful company name. Yeah, don't hesitate.
I endorse this Zeolite and clinoptilolite specifically. Cannot hurt you. It can
only get you better.

EDDIE: Yeah. Thank you, sir. Bye. Now,

MARTIN: This is Martin Pytela for Life Enthusiast podcast.
We are restoring vitality to you and to the planet.