Exsula Iridesca: Designing Perfection

Exsula Superfoods, Iridesca

Enzyme Rich Superfood
Ultimate Nutrition for Immune System Challenges

Convenient & Economical: Exsula Iridesca is many times more nutritious than fresh juice alone. Iridesca replaces a cabinet full of supplements - 'Nutritional exercise' for your cells. Begin with 1/4 teaspoon, gradually increasing to between 2 and 6 level teaspoons daily May be taken at breakfast or lunch, or as smaller servings throughout the day

Simply blend or shake Iridesca into your choice of cold apple, citrus, pineapple, grape, berry or other fruit or vegetable juice. Separately, drink plenty of distilled water as your most important nutrient.

Storage: Iridesca travels well at room temperature - Best potency when consumed within 60 days after opening. Protect from light, moisture, oxygen, heat and time. The freezer door of your refrigerator is ideal, greatly extending potency. Remove the bottle only bug enough to dispense. Keep container tightly closed. Measuring spoon enclosed.

Created by Jevari Oberon, Pronounced: Ek-su-lah Ear-e-dessa

See our full lines of Exsula Superfoods and Exsula Single Foods

Those of you that have been watching the progression of our superfood blends since the mid-80s understand that Iridesca didn't just suddenly appear. It is the product of continuous refinement and our ongoing dedication to provide the very finest superfood blend that nature and technology can create. That quest did not end with the introduction of Iridesca 2 years ago. It has continued. Today, the result is the most Incredible superfood blend ever - surpassing even the original Iridesca - and even our own best hopes and expectations. Here are some highlights...

It is these enzymes which hold the power to normalize renegade or aging cells by transmuting them back into their intended perfect form and function, appropriate to their exact location in the body.

Whereas the good bacteria help release nutrients and create unique, valuable nutrient forms, the bad bacteria and parasites eat your food and turn it into poison right in your own system.

The conveyer system hauling toxins out of the body has slowed to a crawl. Liquid from waste material in the lower intestine is absorbed and reabsorbed again and again, and sent back to the cells...

• Lycium Fruit
• Purple Cabbage Juice Extract
• Noni
• Tribulus
• Soynatto
• Chicory inulin
• SBOs - 15 New Friends
• Champignon
• Maitake
• Coriolus

PERFECTING IRIDESCA

Color, Taste And Smell

Palatability is perhaps the most important aspect of the new Iridesca.

If these fabulous nutrients are going to get the chance to do their work, you have to get them into the body every day. It's got to look good and taste good.

New Iridesca passes with flying colors. While the original Iridesca could honestly be described as good (especially by comparison to green superfood drinks) the new Iridesca can easily be described as exciting by any comparison!

In one of the first taste tests, we blended it with a cranberry-raspberry juice in which the new Iridesca's taste became virtually transparent with that of the juice. It simply thickened and took on the consistency of a fresh fruit smoothie!

It seems to be a majority opinion of those who have sampled the new Iridesca that it actually improves the taste of most juices, making them more exotic and more interesting - even white grapefruit juice!

Perhaps the first thing you will notice is an entirely pleasant, fresh, fruity perfume upon opening the bottle. This lovely scent of fresh fruit and tropical flowers carries forward into the blended juice.

Smoothness

There are two types of Iridesca enthusiasts - those who stir it with their straw as they sip (this is the proper method, by the way) - and those who swirl the glass so all of the good stuff doesn't end up settled out at the bottom of the glass. Both camps will discover the new Iridesca to be vastly smoother than the original and with less settling out at the bottom. This 'mouth-feel' as it is called, is also an important aspect of palatability - all-important for prospective new customers who may be less accustomed to a chewier 'natural' feel.

Smoothness of the new Iridesca was achieved by refining our blending techniques to result in a finer grind at nice low temperatures. We think you will agree that the extra effort is well worth it.

New Redder Color

Iridesca powder used to be a light-gray-green color. It is now more of a red-red color. This creates more of a red color in any juice. This moves it from a sort of guava-like color in apple juice to more of a purple grape juice color in apple juice.

Color is a more significant palatability factor than one might first guess. Even the most casual survey will quickly indicate that most people prefer a red drink over a green one. If someone is holding their nose at the expectation of a green drink, you may not even get them to sample it. If it is red, they are much more positive about giving it a try.

The stronger red color comes primarily from an increase in the elderberry juice powder.

Calories

Calories per serving are down by 14, to only 88 calories for a 6 teaspoon full serving - and only 44 for a 3 teaspoon half-serving (44 calories are fewer calories than a half cup of grapefruit juice).

Remember, 88 calories are less than 1/20 of your daily allotment of 2,000 calories -Awesome considering these 88 calories provide 100% or more of 15 essential vitamins and minerals, plus hundreds of phytonutrients, enzymes and trace elements - and all in a fully-assimilable, 100% plant-life created form. Superfood indeed!

Are Any Ingredients Changed?

Yes. Klamath blue green algae is gone, and lecithin is adjusted by one-third to make way for new ingredients and increases in existing ingredients. And, a portion of the green papaya enzyme makes way allowing us to include noni enzyme activity.

Though we have an excellent quality source for our Klamath algae, other Klamath products on the market weren't always of this same quality. This sometimes made it a controversial ingredient which took more explaining frankly than was practical. While this ingredient was a big plus for certain people, for many others, they would take one look at Klamath on the label and reject the entire product.

It was on that basis we decided it was best to accommodate their concerns. This allowed space within the formula to increase the elderberry extract to boost immune power and enhance the brain chemistry of learning.

In the context of Iridesca's Spirulina, chlorella, dunaliella, kelp and dulse, Iridesca continues to be a powerhouse in the algal phytonutrient category - providing the monthly algal equivalent of over 250 capsules at 250mg each!

As for lecithin, we aim at 3 grams per day, for dissolving cholesterol, and to assist delivery of coenzyme Q10 and the other enzymes, plus carotene, and the fat soluble vitamins A, D, E and K.

What Ingredients Are New?

Lycium

Lycium fruit, or wolfberry as it is also called, is a source of unique polysaccharide phytonutrients.

Lycium is chosen for its ability to boost the immune system, and especially for its power to support your body's own production of superoxide dismutase (SOD) or "youth enzyme." SOD is a key antioxidant enzyme which protects your brain cells from the ravages of internally-generated toxins and also from those introduced from the outside environment.

Lycium is also a naturally rich source of vitamins and trace elements. In Chinese herbal legend, lycium is valued for its ability to support the liver, kidneys, eyes and lungs.

Purple Cabbage Juice Extract

Those who are familiar with the benefits of enzymatic pigments such as carotene, chlorophyll or anthocyanidins (as in bilberry) will need little convincing about the merits of another precious source.

Cabbage itself is among the most highly valued health foods. Instinctually, I personally rate it at the very top. Cabbage contains unique phytonutrients especially valuable for the stomach and digestive tract.

Noni

Noni's applications to healing, health and performance go all the way back to the ancient Polynesians. They prized the life-energizing qualities of noni so highly they transported the live plants island by island, by canoe, thousands of miles across the Pacific Ocean from its native land of Southeast Asia.

Hawaiian and Tahitian cultures value the noni for toning the circulatory and digestive systems, relieving menstrual cramps, arthritis, sprains and injuries. Noni is highly regarded for its ability to improve one's attitude to a happier, more positive outlook.

Noni provides the alkaloid phytonutrient xeronine, and a xeronine precursor called proxeronine-release-enzyme.

I am most interested in these phytonutrients and their properties as they may relate to stabilizing fragile enzymatic proteins, which are the carriers of the precious life-force itself.

It is these enzymes which hold the power to normalize renegade or aging cells by transforming them back to their intended perfect form and function, appropriate to their exact location in the body. It is the failure of the body to produce these enzymes at a rate faster than they usually break down, which is at the core of vulnerability to many diseases and biological aging process.

An improvement in this area of preserving enzyme-life-energy could help create a big step up in health and vitality -especially over a period of weeks or months, as more and more of the work of the heartier enzymes is put into place where it can be seen and felt.

Noni's characteristic of supporting removal of old worn-out cells, and replacing them with new ones, is similar in result to green papaya enzyme, aloe vera and pineapple bromelain. This is especially noticeable in event of burns or scarring, including older scars.

Tribulus

Bulgarian puncture vine as it is also called, was valued by the ancient Greeks as a non-stimulant general tonic to perk you up and help you keep feeling great. It is also a highly valued component of Chinese and Ayurvedic rejuvenation formulas. When the same plant is so highly valued by diverse cultures, separated by centuries and thousands of miles, it deserves special attention. Its primary actions seem to center around the organs and systems of the abdomen, especially the liver, kidneys, urinary tract and sexual systems.

Tribulus is noted to enhance libido for women and for men. Modern analysis has identified a variety of interesting phytonutrients in tribulus, including furostanol-type saponins. We use the finest Bulgarian government specification extract available.

Soynatto

In the U.S., soy is most often consumed in the form of the food ingredients soy protein isolate and soy flour, and as tofu or whole beans in a cooked form of one kind or another. In the Orient, soybeans are often cultured in a way similar to how we make yogurt, and somewhat differently from how we make tofu. This unique live-culturing-method yields powerful benefits which are only faint shadows in Americanized, machine-processed soy foods.

Levels of the phytonutrient isoflavones and sulfurophanes are remarkably higher in the Oriental-type cultured soy. This could account for the greater benefits observed in soy-rich Asian diets over American soy diets. Results of the recommended increases in dietary soy to reduce breast cancer risk may fall short of expectations unless the specific, high-isoflavone / high sulfurophane soy forms are specified.

Soynatto is an isoflavone optimized and sulfurophane optimized form of traditionally cultured soy, carefully handled, using specially developed techniques to preserve the vital qualities.

Chicory Inulin

Chicory inulin has been added as an alternative quality source of inulin to augment increasingly scarce dahlia inulin supplies. Inulin (pronounced similar to insulin - and chemically similar) is a phytonutrient helping-hand for the body's own insulin needs - allowing your pancreas to 'catch its breath.'

These days the body's over-flooded sugar moderating systems are under increasing pressure. In spite of unrelenting abuse, a tiny bit of pancreatic tissue called the isle of langerhans keeps most of us safe from diabetic trauma. This vital group of cells, about the size of a finger, is all that stands between your health and the combined assaults of massive quantities of highly reactive refined sugars, and a shortage of soil chromium. There is a resultant shortfall in dietary chromium.

Chromium is essential for the pancreas to create enough insulin molecules to keep up with counter-balancing the effects of the flood of sugar. Each serving of Iridesca supplies 620mg of GTF chromium. GTF is the life- created, bioactive, ready to use form. Do not confuse genuinely natural GTF chromium with the less desirable manufactured chromium picolinate form. Nutritional support of the blood-sugar-balancing system is essential for energy and endurance, as well as appetite moderation and the burning of excess fats.

SBOs - 15 Terrific New Friends

While many people are now familiar with the healthy attributes of acidophilus yogurt, the concept of beneficial Soil-Based Organisms is only just now becoming known outside of ground-breaking clinical settings -but their reality as a positive element of human biology has been around since the first human ate root foods.

...And that is the point.

These valuable organisms were a regular part of the human diet up until the past few decades. Since the 1940s they have been virtually exterminated from our farm soils and our foods.

Here is how it used to work:

Living organisms in the soil, helped dissolve coarse minerals in the soil, into a micronized form that plant roots could absorb. The soil was full of reduced minerals and living organisms which produced plants rich in vitamins, minerals and phytonutrients.

You could pull a vitamin and mineral-rich carrot, bursting with phytonutrients, right from your own live-soil, organic garden. You'd swish the carrot around in a bucket of water to remove the dirt. You'd shake off the water and chomp to your heart's content.

You probably didn't realize it, but in addition to the carrot, you were getting something very precious indeed - you were getting dozens of types of beneficial microorganisms directly from the soil! These are like those that make natural sauerkraut.

The most important function of these beneficial strains is their ability to crowd-out undesirable bacteria, yeast, fungus and parasites from your own "root system" - your intestine. We have selected 15 of the most useful strains of SBOs. Whereas the good bacteria help release nutrients and create unique, valuable nutrient forms and immune factors, the bad bacteria and parasites eat your food and turn it into poison right within your own system. (Salmonella and E. Coli are just two such examples that are on the increase with thousands of new cases each year).

Bad bacteria, yeast and parasites show up for work every day. They ride in on meat, fish, produce, water, eating utensils, finger tips and pencil erasers - and even with the air you breath. Using toxic pharmaceutical antibiotics or harsh herbal counter measures to rid yourself of them once, will not permanently keep them away.

Without daily support of the 'good guys', the 'bad guys' will quickly repopulate to a combined total weight of 2 pounds and resume their attack on your energy and health. With today's depleted foods and super germ environment, daily probiotic reinforcement isn't merely an option, it is the imperative.

Some of the less obvious bad bacteria gradually form a tough coating inside the intestinal wall. It creates a perfect nesting environment for harmful bacteria, yeast and parasites. This dense, thick, matting further disrupts assimilation of nutrients and the elimination of toxins.

It is now widely recognized that each type of beneficial microorganism has its own unique purpose and benefit in disrupting and dislodging the coating. A variety of beneficial organism types work as a team to crowd out the unwanted invaders and their nesting materials.

Meanwhile back at the farm... Industrial farming methods involve specific chemicals and methods which have destroyed the bacteria in the soil. Minerals stay locked-up in the courser form as plants are starving for lack of the minerals necessary to create vitamins and phytonutrients.

Topsoil has been reduced to easily eroded, dead dirt. Plant accessible micro-mineral soil is typically 90% or more depleted across the USA.

Plants grown without the benefits of soil bacteria and micronized minerals are weak and vulnerable to disease, weeds and pests. This makes toxic chemicals an essential part of industrial-style farming. Industrial agricultural chemicals prevent the soil-building bacteria from making a comeback, and the soil remains dead, perpetuating the nutritionally inferior artificial growing situation.

Upon harvesting, raw vegetables are washed under high pressure and with antibacterial chemicals to prevent spoilage and extend shelf life. The beneficial bacteria are destroyed along with all of the others. Other vegetables have the entire outer layers stripped away or are cooked under high temperature conditions which certainly destroys the friendly bacteria.

With our food thus stripped of beneficial microorganisms, transit time of digested food through the intestine has slowed from hours into days or even weeks.

The conveyer system hauling toxins out of the body has slowed to a crawl. Instead of two, brief, morning movements, and one later in the day, eliminating the previous days intake as nature intended, once every three days is now considered 'normal'. This is only 1/9 the optimum frequency. The question is whether 'normal' equates to healthy. This is the primary avenue of elimination of such sinister toxins as aluminum, mercury, lead, cadmium and radioactive Iodine and strontium 90.

Instead of leaving the body quickly and regularly, liquid from waste material in the lower intestine is absorbed and reabsorbed, again and again, to be redistributed back throughout the cells of the body.

The body is forced to re-consume this toxic liquid over and over, day after day 8 or 9 times instead of none. The resulting waste is hard, dry bulky and difficult to eliminate. This places an excessive load upon the kidneys. Then toxins back up all the way to the liver, causing it to work over-time, and so on.

One of the prime benefits of beneficial microorganisms is optimized transit time and well balanced water content of the waste material. This eliminates the need for chemical laxatives or artificial irrigation to cleanse the colon.

Often, the lowered toxin load results in a nearly immediate reduction in general stress that may be precipitating every manner of ailment and disease - plus, with lowered toxins there is very often a notable increase in energy, and a resultant prosperity in overall health. This gives the body itself an opportunity to strengthen, heal, and overcome even long-standing conditions - and without the need to punish the body further with additional, toxic, side-effect-laden pharmaceutical chemicals. The level of these 15 new types of SBOs and 17 types of beneficial, probiotic micro flora in Iridesca are at a strong maintenance level, roughly that of an excellent diet containing generous portions of live-culture yogurt and raw, organically grown root vegetables.

Champignon

In my early career in the food industry I had occasion to work with ammonia-based industrial refrigeration equipment. In one place I worked, this equipment dated back to before the 1950s. When it broke, large amounts of ammonia escaped inside the building, and the plant would have to be evacuated. I was the lucky fellow who knew how to fix it and who got to go back inside. As it turns out, body-produced ammonia is a major factor in bad breath, body odor and gas...

To make the story short, a couple of bad experiences taught me more about the hazards of ammonia than I care to know about its effects on the body and the brain. Talk about pain! As a result, I became hyper-sensitive in detecting even the tiniest trace of ammonia. After these experiences, one thing I noticed whenever someone would get sick, was a distinct smell of ammonia on their breath. So I always wondered about the effect of increased ammonia at the time of illness. Was it a cause or an effect? One thing for sure, it wasn't good. As it turns out, body-produced ammonia is a major factor in bad breath, urine odor, foot odor, tobacco body odor, meat body odor, perspiration body odor, fecal odor and gas. (Contrary to popular rumors have no plans to produce a line of sportswear extolling the virtues of the new ingredient.) Ammonia's henchmen in this offensive assault upon our health and sensibilities includes the equally harmful chemicals methyl mercaptan, hydrogen sulfide and trimethylamine.

In the manufacturing industry each of these chemicals is regarded as a dangerous health risk requiring extreme precautions in regard to handling and exposure. Yet these cellular vandals play unchecked at various levels within the most delicate systems of our bodies, especially when we are ailing or have grown old.

Japanese scientists studying the chemistry of body odors have found that the vegetable gum of the champignon mushroom has the remarkable property of molecularly reducing these disgusting biochemical compounds. They are disassembled down to the simpler, less obnoxious forms from whence they came. In these simpler forms, they are unable to damage brain cells and other fragile cells of the body - and can also then be put to a useful purpose. This is good news for those of us who enjoy healthy foods such as onions, garlic, fish, cabbage, wheat grass and beans, which readily convert to the chemical henchmen of stench. Henceforth we should now be able to enjoy their attributes with much less of their offenses - good news indeed for our sweethearts.

At any rate, whatever your diet or aromatic condition, everyone should benefit from reduced levels of ammonia and these other toxic gases in the blood and cells of the body. Signs of exposure to these waste gases include general cellular damage (aging) temporary and irreversible brain dysfunction and increased vulnerability to disease. Though it occurs on a relatively small scale, it is better to prevent this damage, rather than try to repair it later.

Maitake

This delicious gourmet mushroom is also an adaptogen with the ability to help balance body systems. In addition, its unique polysaccharides are under intense study for their immune boosting qualities. Maitake is regarded as having the greatest number of health supporting properties of any of the oriental healing mushrooms.

Coriolus

Coriolus is an edible mushroom, rich in proteins, carbohydrates, vitamins, glycoproteins, polysaccharides, enzymes and unique metabolites. Some of these precious phytonutrients are classified as immuno-potentiators - able to help awaken dormant parts of the immune system and to super-support natural immune defense mechanisms. One coriolus polysaccharide-peptide known as PSK has gained 25% of the total cancer drug expenditure in value-conscious Japan. Coriolus has also been observed to provide anti-microbial, anti-viral and antioxidant benefits, and is rated as being entirely non-toxic.

Which 6 Ingredients Have Been Increased?

Elderberry

Elderberry extract was increased to a total of 500mg per serving. In Switzerland and Germany elderberry is held in highest regard as a home remedy during cold and flu season. A variety of concentrated elderberry cold elixirs are sold in those countries. A couple of these have even found their way into U.S. health food stores. You will find that Iridesca's elderberry presence and potency compares very favorably to these expensive, traditional European elixirs.

When I was in my early 20s, I would drive up into the Blue Mountains of Northeastern Oregon and pick huge bunches of elderberries. The bunches weighed up to 2 pounds each and were comprised of hundreds of black-purple, BB-sized berries. Their raw taste is strong and awful. I would fill the trunk of the car with berries, drive home, and we would can the berries into a concentrated juice form using Montana fireweed honey as a sweetener. We loved this delicious juice. It was the primary juice my wife and I were drinking for two years before our daughter Aja was born. And naturally, it was in the mother's milk as well.

Baby Aja was clearly parroting, and spontaneously saying words by 3 months of age. People accused us of being ventriloquists. We would have to leave the baby in their arms and go outside of the house for them to be convinced that a baby this tiny was actually talking so clearly. Aja was perfectly parroting the chemical elements by 6 months, and was happily and perfectly reciting her ABCs in their entirety without coaxing, by 7 1/2 months. By 8 months, she started creating humorous tricks using math accurately in context, and speaking in full sentences. She instantly picked up on reading and spelling at 13 months of age.

As I studied nutrition, I became convinced there must be a relationship between elderberries and learning ability. Twenty years later - earlier this year - my hunch was proven correct when scientists studying elderberry observed how its phytonutrients support an increase in neurotransmitters and brain chemistry associated with establishing new neuropathways. Such connections are necessary for the process of learning and creativity. This chemistry is rich in young children, but drops off quickly by adolescence and all but dries up in the later years of life.

We live at a time when the world is changing all around us, and change is gaining momentum. It is our ability to learn and adapt which will allow us to keep pace. Experts predict that the average person graduating from college today will change careers five times during their working years. In this context, a bit of a boost in favor of the learning process could translate into big benefits. In fact, the longevity benefits of this breakthrough could prove to be the most exciting among the elderly where a big challenge is to keep the mind active and learning. If this process is allowed to go cold, then interest in life can decline -along with the very will to live.

On the other hand, if the neurotransmitters of learning are optimized, you may have difficulty keeping the nursing home TV chairs filled. - These people are going to get up and go everywhere younger people want to go. A cheerful, positive attitude is the most important health and longevity factor. Boredom combined with inactivity is a count-down. My new hunch bets on a synergistic relationship between elderberry and monatomic iridium. This has implications far deeper than mere learning ability. It may affect the very phenomenon of consciousness and being which projects the living holographic matrix upon which the cells themselves are framed and differentiated. Even the tiniest enhancement at this foundational level of our being can generate phenomenal improvements over time. Regardless of whether my latest hunch proves correct, elderberry is clearly a food for learning, and for the immune system.

Hawthorn Berries & Cayenne Red Pepper

We are addressing the values of these two ingredients in this same section because of their close synergistic ties in the formula. Many of you have requested that we make the formula more powerful in terms of instant energy - yet without any harmful caffeine-like stimulants. We have always had a synergy of ingredients and nutrients which help the body assimilate and utilize the other ingredients of the formula. Those are good. Those are wonderful. But by comparison, those are the pea-shooters and these are the 16 inch guns of the battleship Missouri! In fact, at the new levels, this new combo is so synergistically powerful, it is not for the nutritionally faint of heart! Even those long-time Iridesca enthusiasts, who switch directly over to the new Iridesca without gradually ramping-up from one spoonful per glass to three, will literally feel their capillaries stretching from head to toe, starting to deliver the bounty of phytonutrients and enzymes within seconds. If they aren't prepared for this nutrient rush, it can be a bit of a surprise.

However, if someone from the world of candy bars, soda pop and trench fries first tries a full three teaspoons of Iridesca, these wonderful, life filled sensations could be mistaken for those of a piece of fresh-picked fruit - and could therefore be downright frightening. Their body has no intention of getting so healthy so quickly, and they will quickly scurry back to the comforts of a candy bar, a microwave dinner, and a bag of snack chips, with all the urgency of a panicked Titanic passenger elbowing their way toward the last lifeboat seat. -And you will have forever upset any chance of their gradually becoming a superfood consumer. As in all new things, baby steps at first are best.

In the legendary book Back to Eden, by master herbalist, Jethro Kloss, the average herb earns a paragraph or two regarding uses and benefits. By contrast, cayenne red pepper has a full 15 pages dedicated to it. By Kloss's enthusiastic description, it is a top herb of choice for nearly any condition or objective.

The effect of the hawthorn berries is to leverage the effect of cayenne without the need of excessive heat. Vitexin is the primary phytonutrient of interest in hawthorn berries - a centuries-old heart and circulatory tonic. European studies have confirmed that hawthorn is a rich source of bioflavonoids, pycnogenols and other phyto nutrients which benefit the heart and circulatory system on an immediate basis. This makes the cayenne/cayenne combo an enormous hit with athletes looking for an instant increase of power and endurance. Hawthorn also has collagen-stabilizing antioxidant qualities. Collagen is a protein vital for healthy joints. Collagen is also the under girding structure, which holds all of the cells and organs into place, and gives skin its youthful firmness. Hawthorn's collagen benefits come gradually but steadily, and become more obvious over the weeks, months and even years.

Saw Palmetto & Green Wild Oat Seed (Avena Sativa)

Native American Indians used saw palmetto as an over-all, strengthening body tonic. Later, as prostate problems have been dramatically on the increase, the focus on saw palmetto shifted from that of a general tonic to its special talent of promoting a healthy prostate. The prostate is a walnut-sized, donut shaped organ surrounding the urinary tube leading from the male bladder. Inflammation quickly leads to painful difficulty in urination.

Contrary to popular myth, it is the prostate - and not the testes - which provides almost the total of semen volume; the testicular contribution being only a minuscule share. The prostate lives to generate this volume of highly specialized fluid of life and then to release it on a natural, comfortable and regular cycle - not too frequently and not too infrequently. Over-work and inactivity each make trouble in their own way. Prostate inflammation can also be aggravated by a poor quality of diet or life-style, and by inadequate water intake leading to a toxin-saturated environment, which irritates delicate prostate tissues.

Statistics now indicate that virtually all men will experience some painful and debilitating prostate conditions after age 30 -growing from a small percentage at age 30, to 80% or greater after age 50. These severely painful flare-ups require the expense and inconvenience of immediate professional medical attention. - Once they have hit, it is often too late for home remedies to help by themselves. (Prostate cancer kills 40,000 Americans each year - that is more deaths than by drunk driving.) A far better strategy, it seems, would be to nutritionally support the prostate on an ongoing basis. - Lecithin, zinc and saw palmetto combined with a healthy sex life and plenty of pure water.

Many older men claim to have avoided prostate problems altogether. They say that eating raw pumpkin seeds on a daily basis is their secret for health. Pumpkin seeds are a good natural source of zinc and lecithin-related fatty acids. Crushed pumpkin seeds rancidify instantly and are therefore inappropriate for Iridesca's powdered formula. However, the saw palmetto we use contains 34% to 45% of prostate supporting free fatty acids.

Other ingredients in Iridesca provide 105% of the RDA for zinc. This is the zinc equivalent of 1-2 cups of pumpkin seeds every day - or 45 cups per month!

Toxins seem to settle in the low parts of the body - especially the feet and the lower abdomen. The prostate's low positioning in the lower abdomen doesn't offer it any advantage. Purity of diet and water are important, as is volume of water. And like any organ of the body, it needs a healthy level of exercise, and that is where a healthy sex life is of value. One good thing about saw palmetto, in addition to prostate-protecting and prostate-supporting phytonutrients, other phytonutrients in saw palmetto inspire an enhanced libido for both women and men.

Recently, this latest discovery by human sexuality scientists in California has brought about the latest surge of interest in saw palmetto. Rather than any direct aphrodisiac-type effect, the healthier interest in sex seems to stem from an overall toning of several systems related to sex drive -and the benefits were as pronounced for women as they were for men. The increase was noted by individuals of differing beginning levels of sexual health, with everyone in the study being more than pleased by their results. Notably in these studies, the doctors combined saw palmetto extract with green wild oat seed extract (also known as avena sativa). New Iridesca contains 260mg of green wild oat seed per serving, more than twice as much as the original.

New Iridesca contains effective amounts of both of these plants and in the same concentrated bioactive form as found effective in the studies. Iridesca also contains many other sex-healthy nutrients such as lecithin, coenzyme Q10, Nova Scotia dulse and plant-life-created zinc. Indirectly this benefits the prostate on another level, that of remaining youthfully active -an important part of the healthy prostate formula. Studies going back as far as mid-1800s England, indicate a correlation between a youthfully active sex life and longevity. In these studies, the life spans of celibate and single men often come up as much as 10 years shorter on average than married men with healthy regular sexual activity. So while a healthy sex life may help assure a healthy prostate, It also seems that a healthy active prostate may lend longevity in return. While these latest findings about saw palmetto, green wild oat seed and libido are fascinating, it is important to remember that originally, saw palmetto was employed as a general tonic benefiting all systems of the body - as well as the prostate. This just goes to prove the old axiom that healthy is sexy.

St. John's Herb

Also known as St. John's Wort (Wort is Old English meaning plant), this herb's rise to fame and fortune in the general market over the past year can only be described as explosive! A 20,000% increase in sales! Its popularity took off after it was announced that St. John's was as effective in weight loss diet success as a leading pharmaceutical drug, which was suddenly discovered to be potentially far more hazardous than initially approved.

St. John's offered a history of centuries of safety and at a much lower cost - so once the word got out, sales skyrocketed. Its primary purpose in the Iridesca formula is to improve one's attitude. St. John's is also fascinating for its quality of inhibiting enveloped viruses. Phytonutrients in St. John's inspire ambition, considered thought, and a positive attitude. It is also noted to reduce menstrual cramps. It is useful in wound healing and to help the body dissolve and remove congealed blood from bruises and injuries. A wide variety of valuable phytonutrients abound in this wonderful plant. They include hypericin, the bioflavonoid quercetin, antioxidant catechins and many others.

We use a St. John's extract standardized to 0.3% hypericin. St. John's has been increased from 17mg to 73mg per serving in the new Iridesca.

Iridesca Summary...

• Genuinely natural, life-created ingredients.
• Incomparable range of ingredients and spectrum of nutrients.
• Powerful, meaningful potencies and form.
• Unsurpassed synergy.
• Deliciously convenient.

Your body deserves the best. - Exsula Iridesca!

Noni Comparison

by Jevari Oberon

Tahitian Noni Juice Liquid

Source: French Polynesia

Harvest: Wild crafted (harvested by hand from pristine, mid-Pacific tropical jungle) - organic.

Nutrient Delivery: Fresh noni fruit is reduced to a puree, preserved in large plastic barrels, and transported to mainland U.S. (Raw fruit purees are instantly perishable. Typically they are cooked down to reduce water content and shipping weight, and are then frozen into a juice concentrate.) From the mainland port the barrels of preserved puree are trucked to the inland factory.

Once at the processing plant, the preserved noni puree is reconstituted with water and blended with blueberry juice concentrate and other ingredients to provide sweetness, color, and a palatable flavor.

The bottles of reconstituted juice are then steam cooked for a few minutes to destroy bacterial and natural digestive enzyme activity, which would otherwise continue to degrade the juice. This heat is well above the survival maximum of hydrated enzymes - and is the same heat as for any other canned or bottled food. The finished product cannot therefore offer any enzyme advantage over any other canned (heat killed) food or juice.

Such heat of processing disrupts the fragile life-electric bonds of enzymes and reduces their structure back into unremarkable chemical building blocks. To restore these plain components back into their unique bioactive structure requires nutrient resources (which may or may not be available), a vigorous enzyme production system in your body, and a borrowing of enzyme-life-energy from another food's enzymes or from existing enzymes elsewhere in your body. Yet even this noni product works!

Once opened, the hydrated juice again becomes vulnerable to bacterial activity and requires continuous refrigeration or it will quickly spoil.

Label Claim: '100% Tahitian Noni' The implication here is that the contents of the bottle are nothing more than noni juice. That is not accurate. The fact is the bottled product contains a major percentage of water and other ingredients. What is meant by this claim is that the noni portion of the juice is 100% from Tahiti and not from China, India, Samoa or other sources.

Wild Green Maui Noni Berry Juice Powder

Harvest: Wild crafted (harvested by hand from pristine, mid-Pacific, tropical jungle, coastal lava flows for highest potency) - organic.

Nutrient Delivery: Fresh fruit is juiced and carefully dehydrated by a gentle, unique, patented method - just for noni - in such a way as to exactly save noni's valuable biological potential intact, like a dried dormant seed. Once stabilized by this simple drying, no further additives or processing are required. Dry Maui Noni Powder does not require refrigeration. This makes it ideal and convenient for use at remote locations - such as the office, and for travel. You may blend or shake noni powder into any one of your favorite juices for variety.

Dry Maui Noni Powder is also available as capsules, and as 100% pure noni powder, or it may be blended with a synergistic delivery nutrient such as lecithin - essential for thought and for every living cell. The soya lecithin we use is of a remarkable quality and purity not closely approached by 99% of the lecithin on the market.

Lecithin is noted for its ability to assist in assimilation of enzymes and other large, complex biodynamic molecules such as noni's xeronine, scopoletin, anthraquinonedamnacanthal, proxeronine, and xeronine-release enzyme. These complex phytonutrients have molecular weights in excess of 16,000 - a hundred times that of simple vitamins or minerals.

The more intact these complex phyto-enzymes are delivered, the less transformation effort is required to present them to your vital systems in a ready and active form. Ours is the only noni-lecithin product.

Assimilation of these large useful molecules from the intestine, and into the blood and lymph, requires that they be incorporated into a delivery complex called a liposome unit. Liposomes are composed primarily of lecithin. The more lecithin you have, the more liposomes you can make and the better enzyme assimilation you can enjoy - and the more noni benefits you will experience.

A Few Reasons Why People Love Noni

Surveys Indicate Noni Supports:

• More energy (91%)
• Healthy heart and desirable blood pressure (87%)
• Reduced fat - Increased muscle (7 1%)
• Healthy, happy joints and tendons (80%)
• Enhanced sense of well-being (79%)
• Protective, antibacterial properties for restored digestive quality (89%)
• Reduction of smoking (58%)
• Cellular normalization (67%)
• Reduced manifestations of stress, depression, pain and poor sleep quality (72%)
• Improved sexual health (88%)
• Moderation of mood and blood sugar (83%)

Exsula Products With Noni

Exsula Iridesca - Full spectrum, 100% plant-life-created super-phytonutrient supplement with noni.

The Heart Studies Formula - A no compromise heart and circulation supplement formula.

Legend: A traditional Polynesian folk tonic, from ancient generations, valued as life itself. One of the treasured 'canoe plants' carried by early humans from Island to Island as they expanded from Southeast Asia to settle the islands of the Pacific all the way to Maui. Scientists are now focusing on noni's resources to optimize your body's own production of xeronine - a master component of healthy cells and systems.

Directions: As a dietary supplement, take 2 level spoonfuls or more daily (measuring spoon enclosed). Stir, blend or shake into your favorite fruit or vegetable juice. Best if taken one-half hour before meals - or 40 minutes after a meal.

Storage: May be stored at room temperature before or after opening. Potency is extended by refrigeration. Oxygen and moisture absorbing packets may be left in the bottle or discarded after opening.

Ingredients - Each Daily Supply Provides: 2 rounded measuring-spoonfuls (5,000mg) (fruit juice solids equivalency of 2 tablespoons of liquid noni).

1. 100% Pure Wild Green Maui Noni Berry Juice Powder (organic - carefully dehydrated by a gentle, unique, patented method - just for noni - in such a way as to exactly save noni's valuable biological potential intact, like a dried dormant seed) 1,240mg
2. Xtrapure Soya Lecithin Powder (remarkable purity and with qualities not closely approached by 99% of the lecithin supplements on the market) 3,760mg

Lecithin is noted for its ability to create liposomes which are necessary for assimilation of enzymes and other large, complex biodynamic molecules such as noni's xeronine, scopoletin, damnacanthal, proxeronine and xeronine-release-enzyme. Lecithin also comprises the primary structural material in the brain and provides the nutrient essence of thought.

Designing Exsula Iridesca

by Jevari Oberon

FORM

100% Plant-Life-Created™

Accommodates your cells getting the most benefit from every molecule of every nutrient.

SPECTRUM

Full-Life-Spectrum™

Provides every vitamin, enzyme, enzymatic pigment. phytonutrient, mineral and trace element shown useful for optimum life performance - and without those you do not want.

BALANCE

Life-Optimized-Balance™

Precision-crafted, abundant, meaningful amounts of every nutrient specified by your cells' genetic blueprint.

Form

These ancient deposits contain a lot of stuff you really don't want, and hit and miss levels of the precious ones you do want. In addition, this anciently reverted-to-rock form is typically acid processed after mining to reduce particle size. The resultant material enters your body without any of the life-characteristics of plant concentrates.

Take Chromium for example. Your body needs Chromium in the GTF (Glucose Tolerance Factor -bound with Niacin) form. Take it in any other form like ancient mineral sediments, or factory-made chromium picolinate (vitamin tablet) form, and your body has to jump through all kinds of hoops to convert it into the ready to use GTF form.

These highly complex molecular conversions tie up all sorts of your cellular equipment and consume other valuable nutrients and enzyme life-energy resources, leaving you feeling more run down after taking them than you did before. Now apply this effect across three dozen vitamins and minerals and the difference in performance - and your experience - between the ground-up-rock-form and our Plant-Life-Created form, as in Exsula, is vast and obvious.

Balance

Form is one thing, but balance is another equally important consideration. Even in the sub-microscopic molecular world of these nutrients, a certain natural balance must be respected if optimum results are to be expected.

Colloidal supplements may offer an impressive list of trace elements (including a long list of ones you don't want) yet can still be lacking meaningful amounts of the trace minerals your cells most desperately need.

Organic

Q: What about organic foods and supplements? Is Exsula organic?

A: Organic only means that a particular crop wasn't chemically fertilized or sprayed for pests or weeds. It doesn't necessarily assure a major difference in trace mineral or nutrient content in the case where that soil didn't have that mineral to begin with. Going organic won't necessarily make a missing mineral magically appear.

However, when a given plot of soil is nurtured organically over a long enough period of time, eventually the soil comes alive again and digestive acids and enzymes from living bacteria and earthworms begin unlocking minerals otherwise biologically inaccessible and locked-up in the larger soil particles. So with organic, you do eventually at least tend to get more of the minerals that would otherwise remain locked-up in large grains of soil away from plant roots and away from your food and cells.

Just understand that organic doesn't necessarily mean balanced full spectrum minerals. If the soil hasn't been carefully built-up and balanced by a serious organic gardening enthusiast, organic may only mean "free-of-chemicals".

My grandfathers and my father were avid organic gardeners and soil optimizers. You could smell the perfume of their produce three blocks away - tomatoes, carrots, melons and apricots unlike anything I have seen in years.

They would have been ashamed of much of the produce being sold as organic in the stores today. Most agricultural topsoil has been so ravaged that large-scale - even small-scale - soil optimization is barely a dream. In the meantime, short of growing all of your own food on optimized-soil, supplementation is the only other option.

Three Types Of Organic

There are three ways to look at "organic" ingredients. Exsula utilizes all three and has spared no expense in selecting the best nutrient source available ingredient by ingredient.

The first is certified organic - meaning the crop was grown without the use of chemical fertilizers, pesticides, herbicides, etc. Examples of these in Exsula include the Kona Spirulina, and Vegetable and Grass Juices.

The second type is called pure-culture-grown where living plant cells are nurtured by natural growing mediums in large stainless steel or glass tanks. Examples of these include Chlorella, Q1O and our Plant-Life-Created Vitamin and Mineral Complexes.

Only Exsula Iridesca contains 35 separate pure-cultured nutrients incorporated into tiny plant cells by living processes. The unique separate batch design of Iridesca enables a nutrient-by-nutrient balancing. We take a tally of the nutrients of Iridesca?s 150-some other nutrient-accumulating-plants, as well as the nutrients found in your typical day?s food. All carefully orchestrated with an eye toward optimizing performance in every cell, organ and system of your body.

The third type of organic is called wild crafted. These plants are gathered from the wild, having grown to harvest only as nature provided. Examples of these include Cat?s Claw Herb (Peru), Siberian Ginseng (Siberia) and Suma (Amazon Rainforest, Brazil).

Other ingredients, like our superb Soya Lecithin in Exsula products, are not yet available as organic, although some supplement products containing Lecithin make a blanket organic claim for their product - since after it is extracted from the soy oil, its trace of agricultural chemicals falls below detectable levels - similar to wind-drift from neighboring fields into an organic field.

Your Nutritional Tripod

Q: So how is this all connected?

A: There are three legs of understanding that keep the tripod holding your health upright. They are...

Form

The nutrients work much better when delivered in a ready-to-use Plant-Life-Created form. You either have this right or you have a do-it-yourself-industrial-chemistry-set with critical details missing and needing to be patched together from elsewhere in your life processes - and only then being in a barely usable (as opposed to optimal) form.

Spectrum

If the spectrum isn't genuinely complete - beyond the RDA/RDI minimum for basic health, you may be missing entire nutrient modules necessary for optimum health and performance. If the spectrum goes too far, you end up with toxic elements, such as cadmium, mercury, lead or aluminum that you don't want.

Balance

If you have way too much of some nutrients, or meaninglessly tiny amounts of others, then what is the point? -Just to pretend you are getting nourished? Without balance, the tripod will eventually tip over.

An ideal superfood supplement will take into account nutrients known to already be in good supply in your diet. Then it will provide an abundance of overlapping nutrient-accumulating superfoods. And finally, it will make up any low areas with a nutrient-by-nutrient pure-culture source.

FORM

Q: Can you give me some examples of nutrient forms to avoid and examples of some that are superior?

A: Chromium

Did you know that outside the USA, one popular form of manufactured chromium supplement (picolinate) is held in very low regard, while French studies of the Life-Created GTF form of Chromium found that the more they tried to overdose their lab animals with the GTF form, the longer they lived?

Vitamin C & Bioflavonoids

Did you know that one vigorously promoted form of vitamin C was recently given a Bad Science Award because the increased blood-level of vitamin C after taking it was discovered to actually be vitamin C it was leaching out of your cells? Just plain old ?el cheapo? ascorbic acid actually got more C to the cells and provided better results.

However, Szent Giorgy, the Nobel Prize winning scientist that discovered Vitamin C (ascorbic acid) also went on to discover that effective functioning of Vitamin C in the cells took more than merely getting it in there. Its usefulness and benefits were utterly dependent upon complex phytonutrients called Bioflavonoids. Some of these help Vitamin C stay on the job, while others of these are teammates that custom-assist Vitamin C at its varied tasks.

A daily supply of Iridesca has several sources of Plant-Life-Created Vitamin C, plus an unheard of high level of Bioflavonoids - a combined total of around 1,000mg of Bioflavonoids of dozens of types from many different sources - including Pycnogenols, Anthocyanidins, Quercetin and Citrus Bioflavonoids. Looking at the complete picture, no other product approaches the range, the potency, nor the activity level of Iridesca's Vitamin C team's performance.

Carotene

Did you know that nearly all of the carotene sold as ?natural? in supplements is manufactured by a drug company, in a chemical factory, and made from petroleum by-products, processed with an industrial solvent banned in other countries because it is so carcinogenic?

Exsula uses only living plant sources of Carotenes - and only in their full-life-spectrum, providing dozens of different Carotenoids in their genuinely natural form.

Vitamin K

The common, synthetic form of Vitamin K as found in some supplements and as injected into newborns must be taken with care to avoid overdose reactions, whereas the natural K-1 and K-2 forms in Exsula are regarded as the safe forms -resources available just as the body needs them, and with any extra being easily eliminated rather than accumulating at too high of a level.

Lecithin

Did you know that typical ?nutritional? lecithin is manufactured in crude facilities originally built to remove lecithin from cooking oil and use it as a deep oil well drilling lubricant, and for the manufacture of recording tape? This crude form of lecithin is high in oil and water (up to 20%). These impurities combine with oxygen, heat, light and time to generate dangerous levels of free-radicals (rancidification) right on the shelf in the retail container.

Lecithin is now a widely distributed emulsifying ingredient for foods such as gravies, ice cream and chocolate where it is necessary to blend fats and water. It goes from manufacturer to regional distribution warehouses where it can sit for several months prior to being shipped. It then is warehoused at supplement manufacturers, and then again at regional distributors, and then accumulates up to another 18 to 24 months at the retail and customer level - as much as 3 or more years in all.

The Lecithin in all Exsula products is from a facility 40 years newer, and specifically designed to produce scientific-grade Lecithin of far higher purity and stability (less than 2% oil and water - a low enough level to nearly disarm the free radical processes).

In addition, though we could get our Lecithin from a nearby regional warehouse, we have arranged to have it shipped directly from the manufacturer to assure that we provide you with the very freshest Lecithin possible. Oxygen-absorbing and moisture-absorbing packets continue to remove oxygen and moisture after our Lecithin is in the bottle. The light-shielding amber bottles and full-coverage foil labels protect the lecithin from light (photon interactions), which can accelerate free radical reactions.

The Vitamins C and E, and other naturally occurring antioxidants, in Iridesca, further protect the precious and vulnerable Lecithin in the bottle just as they protect the precious and vulnerable structures in your cells and body.

SPECTRUM

Q: Isn't the RDA enough? Why should one want to take anything not in the RDA?

A: Spirulina, Barley Grass, Lecithin, Royal Jelly, Antioxidant Enzyme Sprouts, Digestive Enzymes, Acidophilus, Beta Carotene, Alpha Carotene, Luetin, Bioflavonoids, GLA, Omega-3, Coenzyme Q10, Tin, Chromium, Nickel, Selenium, Silica, Molybdenum, Boron, Vitamin K, Biotin, Choline, Inositol - All have been proven biologically useful and necessary for optimum longevity and performance of your cells, organs, tissues and systems - but try to find a supplement that has any of these treasures - let alone one that has them all.

There are Carotene supplements, Superfood supplements, Herbal supplements, Bioflavonoid supplements, Q-10 capsules, GLA gel caps, Trace Element liquids, Vitamin and Mineral supplements, Digestive Enzymes, Acidophilus capsules - add up the cost - then consider the inconvenience of taking handfuls of pills from a cabinet-full of bottles.

Does your supplement program provide Carotene for an effective immune system, safe night-driving vision, and for protecting your skin from solar radiation? Iridesca provides dozens of naturally occurring Carotenes including Alpha Carotene and Luetin.

We have recognized the importance of the Carotene Lutein and had naturally-occurring sources of it in our formula since 1986 while others in the supplement business just now seem to be waking up to its incredible value. There are dozens of naturally-occurring Carotenes in Iridesca. What are these other companies going to do - sell them to you one at a time - or make you wait another 14 years for the next one to come out?

Quite often supplements touting big RDA/RDI numbers actually leave out or neglect vital nutrients with established RDAs. Does your supplement provide the essential B-vitamin Biotin necessary for utilization of your essential fatty acids (for healthy brain, nerves, skin, hair, sex and heart)? At 100% of your daily need? If not, perhaps it is because Biotin is more expensive to provide at levels to meet your needs than all of the other B-vitamins combined. Iridesca provides 125% of your daily need for Biotin in a unique Life-Created form.

Does your supplement provide Vitamin K for healthy clotting in event of accident or injury, and for relieving menstrual cramps? Iridesca provides both Life-Created types, K-1 & K-2 (the safe forms).

Does your supplement provide Boron? Boron is diminishing in our food supply yet is necessary for production of sex hormones. Sperm count in America is now well below other countries and is continuing to fall. Cats fed the nutritionist-designed supermarket-sourced school lunch diet diminished in sexual differentiation, and by the eleventh generation were unable/uninterested in reproduction. Iridesca provides a significant 1,660mcg of Boron, the equivalent of 10 pounds of grapes daily. Benefits may be expected in areas of male and female features and characteristics, youthful hair, and muscle mass, and attractive body form. Get more benefit from any given exercise!

Tin

There has been a tremendous amount of interest lately over the relationship of adult production of growth-hormone, and quality of life and longevity. It seems that the same hormone that helps kids grow, also helps adults defy their chronological age and take on youthful characteristics of a much younger biological age and level of cellular activity.

While most of the attention is focused upon the amino acid portion of the growth hormone equation (and while most of us get plenty of protein) it should be noted that young lab animals deprived of Tin failed to grow - so there may be a GHT in relationship. Also, as discussed above, Boron is useful for providing these same youthful hormone type benefits. And for serious longevity enthusiasts, it should be noted that Coenzyme Q-10 extended the lives of lab animals to the human equivalent of 150 years while greatly extending the quality of life to match that added time.

Q-10

Without Q-10 in your cells, you can not produce energy. You are dependent upon your diet and your liver to provide you with optimum amounts.

Very early after age 20, your liver output of Q-10 begins to decline. By age 40 the decline is substantial and its shortage begins first to show up in an increased fat level, lowered physical ambition, a shrinking of your effective work day, less frequent and less vigorous sexual activity, and eventually, very often as gum disease. Your heart is perhaps the most vital Q-10 consuming community of cells, however, your immune system isn?t far behind.

Your liver itself requires Q-10 for energy to produce Q-10 and other enzymes. Without sufficient Q-10, your production of all enzymes enters the downward spiral characteristic of aging, and all the signs from poor health to reduced physical mobility and slow-mindedness begin to set in.

Because your brain cells are the very same original brain cells you had in your mother's womb, they are ancient compared to blood cells or intestinal lining cells, which are replaced weekly or even more often. You either protect your brain cells or they go off-line for good. They aren't replaced. You get no second chance to treat them better next time. Anyone who has seen senile dementia or Alzheimer's understands how precious are the basic brain functions that some people neglect and take for granted.

Q-10 is the precious fountain-of-youth in this category as it is essential to provide the spark of life to keep these irreplaceable cells alive and healthy - and - Q-10 is the one antioxidant uniquely poised right within the mitochondria (energy producing structures of the cells) to degrade the metabolic byproducts of life-energy production before they can damage the sub-microscopic machinery of the mitochondria - or before these toxins can escape to attack the surrounding equipment and genetic blueprint required for maintaining healthy chemistry of your brain cells.

Each daily supply of Iridesca provides 60mg of Q-10, double the 30mg amount of typical Q-10-specific supplements.

Q: If so many other nutrients are so vital, then what is the point of the RDA?

A: You might look at it this way. The RDA is an old-ideology-based system which is OK for a quick identification of a few of the basic nutrients, which when lacking result in fairly rapid disease conditions - like Vitamin C for scurvy, Folic Acid to prevent birth defects, or B-12 and Iron for anemia. But even the term RDA (Recommended Daily Allowance) is being modified to Reference Daily Intake - no longer "recommended" but merely a "reference."

Many of the non-RDA nutrients are equally vital for healthy functioning of your cells, organs and systems, but because your body is able to hold-up under deprivation of these nutrients for longer periods of time before obvious disease sets in, no RDA was ever established. A perfect example of this would be how a slight shortage of Lecithin may take decades to manifest as cholesterol-clogged arteries. The body can work around this eventual killer for many years before it becomes obvious and inescapable.

Also, the RDA system originated out of an era riddled with commercial bias and incomplete scientific information. For example, there is an RDA for Vitamin A but not for Carotene - even though Carotene is a safer, more widely functioning source of Vitamin A.

The pre-formed "animal-form" of A is cheaper and less bulky, so it got picked while the "plant-form," Carotene, got put off. Then once Carotene did begin to gain recognition as a superior, more widely beneficial form of Vitamin A, only one member of the diversely capable Carotenoid family got selected - Beta-carotene (the easiest to synthesize). Beta got all of the attention to the neglect of the other naturally-occurring Carotenes - Luetin (for eyesight) Alpha Carotene ("Canthaxanthin" - for a healthy tan) Xanthophylis, Lycopene, Cryptoxanthin, Echinenone, Euglenanone and Zeaxanthin (for synergistic support of your immune system).

Two other examples - even though Q-10 and Lecithin are indisputably vital for proper cellular functioning and for your health, these precious nutrients won't get elected to RDA status because of a goofy technicality - your liver can make them from other nutrients in your diet. Well, it can do this while you are young anyway - while your liver is perfectly healthy - and assuming you are getting a complete diet otherwise.

However, once you begin to age, the efficiency of your liver begins to taper-off and your production of these nutrients drops along with it. This decline is accompanied by all of the "normal" signs of aging - lessened physical, sexual, mental and immune performance - the look of aging (wrinkles, joint and circulatory problems, fat-gain and muscle-loss and sag).

Not all of us consider these traits as normal, nor do we desire to experience them 20 or 30 years prematurely. The Life Enthusiast's response to these "minor" challenges is not centered around worshiping the god of ink and paper called the RDA, but rather embraces all of the beneficial nutrients provided by our Creator throughout living creation in the form of nutrient-accumulating plants - the form your Designer and Maker provided and specified.

BALANCE

Q: So what do you mean by balance?

A: While some supplements are entirely lacking many vital components, others contain things like aluminum and cadmium - things that you definitely don't want. Cadmium is a particularly nasty toxin that can be grouped on the same wanted poster alongside mercury, lead and radioactive strontium and iodine, yet cadmium is proudly (?!?) listed as a trace element included in the ancient deposit supplements. Why do they have it? Because it comes with all of the others, and the only other way to make a comprehensive trace element supplement is to go to the extra work of balancing it one nutrient at a time - like Iridesca.

Balance not only means having everything you need by a line-item list, but having enough of each one to actually make a meaningful nutritional difference. In Iridesca we call this having an abundant, significant, meaningful amount. While the colloidal supplements have an ?impressive long list? of minerals, few of the ones you need are in meaningful or optimal amounts.

For more information, request copies of Creative Insights Issue Number 66 (Iridesca Nutrient Composition) and Issue Number 52 (Dead Doctors Might Not Lie, But That Doesn?t Mean You?ve Heard The Whole Truth About Minerals).

A typical comparison of Iridesca to an ancient deposit colloidal mineral supplement will show that daily-supply to daily-supply Iridesca provides:

• 3 times the Boron
• 2 times the Calcium & Magnesium
• 160 times the Chromium
• 100 times the Copper
• 2000 times the Germanium
• 4 times the Manganese
• 16 times the Molybdenum
• 6 times the Nickel
• 8 times the Potassium
• 75 times the Selenium
• 4 times the Silicon
• 4 times the Tin
• 11 times the Vanadium
• 175 times the Zinc

The key health elements, Chromium, Copper, Germanium, Molybdenum, Selenium, Vanadium and Zinc, though proudly listed on these products, and in their brochures, are in fact not actually present in amounts great enough to make a perceptible difference over and above the naturally occurring variances in your diet from day to day.

We don't even list most of these on the Iridesca label because they are nutritional consonants of Iridesca's 180-some ingredients. There simply isn't room to list every vitamin, trace element, digestive enzyme, metabolic enzyme, antioxidants enzyme and phytonutrient.

Ginger alone contains over 400 different Nutrients, Enzymes, Coenzymes and Phytonutrients. The list for Royal Jelly may be even longer because of its vast library of Enzymes. Even Lecithin has a dozen key Vitamin, Mineral, Essential Fatty Acid and Phytonutrient components - one of these, for example, Phosphatidyl Ethanolamine, has been studied by Israeli researchers (and by others since) for its ability to protect cells from viruses and to un-shield the virus's protective cholesterol shell so your immune system can locate, lock-on and destroy them -arguably a very crucial function, right up there in importance with the A, C & E crowd - but no room to list it. Does your supplement have it?

Minerals aren't the only things shortchanged in typical supplements. Biotin of the B-complex group is almost universally neglected because of its very high cost - roughly equal to that of the other Bs combined. When you have a supplement with big RDA percentages for the other Bs, but no Biotin, or only 5% or 30% of the RDA, you may wonder out loud where else they cut corners in that product.

And as you may know, balance is especially important within the B-complex group as they support assimilation and utilization of each other. Neglect even one and the activities and many of the benefits of the others evaporate also. A daily supply of Iridesca provides 375mcg, or 125% of the RDA/RDI for Biotin - and in the fully-assailable, ready-for your-cells, plant-created form.

Jumping across from the neglected micro-nutrient end of the nutritional spectrum we find two other universally neglected macro B vitamins -Choline and Inositol. Does your B-complex provide these? -In meaningful amounts? Probably not. Why? Because they are bulky. In your body they make up something like half of your total vitamin mass - and therefore would approximately double the number of tablets needed for a supplement.

For the sake of "convenience" they are left out - resulting in far below optimum utilization of the Bs that are in there. Ever hear anybody say "I took vitamins and couldn't feel a difference"? Well, imbalanced formulation is often one big reason why.

So why don't we know better?

Well, long ago, lobbyists for the early supplement brands, big food companies, and other nefarious interests, quietly got an obscure regulation passed that forbade anyone in the nutrition industry from talking about the usefulness (functions and benefits) of Choline and Inositol. They didn't want to have to explain to their customers why their products didn't have these marvelous nutrients.

It literally took an act of Congress a few years ago to set this and similarly hideous ignorance-and-ill-health-supporting devices aside. So why still no Choline and Inositol in the supplements? Simple. The general public has been given no understanding of their value, and therefore isn't willing to pay more for their supplements and take twice as many tablets.

What might a shortfall of these nutrients look like on the human landscape of health?

Choline and Inositol are universally present in Lecithin in all living cells - plant and animal. They are irreplaceable in several key operations and structures of every cell. And through their synergistic relationship with the other Bs, they potentiate every aspect of your quality and quantity of life.

Inositol

Even considered in only the narrowest, most direct and specific terms, the impacts of Choline and Inositol are immense. Cells shorted of Inositol develop abnormal structures. Dividing cells fail to separate so you end up with a two-cell equivalent of a horror movie monster where two people end up melting together into one hideous mass. In other cells, life-oxygen activities are disrupted. Enzyme levels plummet, and soon, life-energy production sinks to death levels. If this sounds to you like a formula for cancer, don?t think that you are alone in that thought!

Coffee and caffeinated sodas deplete Inositol. Coffee is linked to cancer and birth defects. In a German study, the offspring of 6-or-more-cup-a-day coffee-drinking fathers had substantially more birth defects.

Hot weather drinking of huge amounts of water also depletes Inositol. Ever feel slow-minded and sluggish after it?s been hot for a few days?

Then try taking some Inositol rich Xtrapure Lecithin on Iridesca to help your body compensate for hot weather Inositol loss.

Choline

Inositol's twin, Choline, is just as important. Without it, the fats in your body collect in unattractive and dangerously large lumps - in your liver, under your skin (hips, thighs and under your eyes) and most dangerously in your blood vessels. Stuck in limbo, these potentially useful fats start to rot chemically (not smelling too nice in the process - much to the profits of perfume and deodorant sellers) and produce overwhelming amounts of free radical toxins trying to impregnate and destroy every cell of your body with the cancer command. Ultimately, cellular antioxidant defenses are overrun in at least one of your 100 trillion cells, and just one weak cell giving-in is all it takes, and cancer is off and running.

Choline is the reinforcing component of every cell wall. Without enough of it a cell will become highly promiscuous and welcome every stray toxin and virus. Once past the gatekeepers, the virus demons freely take over the inside of the cell. Your genetic plan is unplugged and the viral programming hijacks the operation of that cell. It becomes possessed by the virus and is then used against the rest of your body - used to breed a vast army of viral invaders. Choline is the closest thing you will find to a guarantee that your cells will remain YOUR cells.

Perhaps the most instantly perceivable benefit of Choline is its tremendous contribution to your thought processes. It literally is the raw material your body uses to make the chemical stuff (acetylcholine) from which thought is created.

Every thought you think uses-up Choline. A thought impulse travels electrically from one far end of a brain cell or nerve cell to the other. At that point the signal stops and has to jump aboard a disposable chemical ferry to be carried across the synapse gap to the connecting cell on the other side. There it resumes its electrical form, and so on and so on, like a complex relay race.

Your electrical impulses will only get across the gap when there is a chemical ferry there to take them. It is sort of like the telegraph lines don?t cross the harbor. They have to be hand carried on these molecular boats. So if there is no boat available, the signal fades. By the time the next boat arrives, the idea has literally evaporated like light from a light bulb shut off - it doesn't hang around the room very long.

Having an abundance of Choline in your brain feels a little like having caffeine, except you get even faster and more sustained keenness with far better concentration and without the jitters. The potential I.Q. yield from Choline/Lecithin has been measured at around two letter grades, and 10 full I.Q. points - the difference between someone who is merely bright and someone who is a sheer genius - or between someone who is seen as becoming a little bit senile and someone who is regarded as being remarkably as keen-minded as they were 20 years before!

Caffeine (just like cocaine) is a non-nutritional drug that contributes no natural-landscape raw materials. They both work by slave-whipping limited supplies of Choline (being held in safety-priority-reserve) into a frenzy, to be forcefully converted to acetylcholine so more thought can be carried more quickly. Eventually, you must consume more and more of the drug just to feel and function normally. By the end of the day you feel wrung out and abused. Even the quality of such thinking (though granted there is usually a lot of it) could be called into question - unless of course you are willing to take the position that thoughts generated by addictive drugs are capable of evaluating their own value. They may be fast and abundant, but may not reflect a genuine depth of wisdom.

Choline approaches the holy grail of enhanced memory, perception and intelligence from a different method. Instead of beating an exhausted horse, Choline floods the brain cells with ready resources for making a superabundance of natural little acetylcholine shuttles busy ferrying thoughts all over the place. Old memories sharpen. Dreams upgrade from black and white to color. Daytime senses develop a richer depth - particularly during sex. Anxiety is converted to strategy, and insomnia into restful sleep and a broader working vocabulary.

No drug will ever replace nor surpass the potential of Choline, because Choline is at the structural core of thought itself. And by far the best way to potentiate Choline is to make sure you have plenty of it instead of going on little Viking raids to steal it from other brain uses like membrane structure. No matter how much caffeine you take, ultimately you are limited by your brain?s own available supply of Choline.

Remember, the brain cells you have now are the exact same ones you were born with. They are all you will have to carry your mind - and are the sole vehicle through which to manifest your spirit until your last moment. Is it really worth abusing them for a quick dash of thought from a coffee pot - especially when even more of an advantage is yours for the taking - safely - and nutritionally?

Your body has a tremendously varied list of uses for Choline. As a component of Lecithin it forms a large percentage of semen bulk. It also is used-up in the elimination of lactic acid (muscle soreness) generated during physical activity. Your various uses compete for limited supplies.

Lecithin/Choline/Inositol

Summary

At the Lecithin card table you have 8 major players. The nerd, the bald guy, a guy clutching his chest, the beauty queen, the jock, the playboy and the kid with a runny nose.

The nerd wants to think fast and make his next Internet million, so he is grabbing all the cards he can get with million-dollar-desperation.

The bald guy wants hair ever so badly, but can't grow it because his flowerpots are clogging with cholesterol-testosterone concrete that only Lecithin will dissolve from the inside out. So he is winking at the beauty queen and grabbing all the cards he can.

The guy clutching his chest is all clogged-up with cholesterol that only Lecithin can scrub outta there. So he too is grabbing all the cards he can with his one good arm.

The beauty queen saw herself in the mirror this morning without her makeup or support hose. She has fat where she doesn't want it and cellulite she doesn't want anywhere. She alone saw what her skin really looks like underneath the makeup - her glow of youth fading fast. And then her hair, all brittle and lifeless - well we just won't go there, but between you and me, it has her the most upset of anybody, and with those nails of hers flying, you had better let her take all the Lecithin cards she wants.

The jock lives to play ball. He runs, lifts weights, and works out constantly. This big guy just helps himself to all the cards he wants. He knows he can't play without them so he elbows his way in and makes a real pig of himself. He especially likes to pick on the nerd and the playboy.

The playboy - well, it is kind of sad actually, he is just acting the part. In reality, he is just a typical married Joe who dreams of having good romance like he and his wife had when they were first married. So he grabs all the cards he can and then takes some home for her.

Then, there is the poor little kid with allergies and colds. She is hiding under the table, wiping her nose on her sleeve, and sneaking a hand up to snitch a few cards now and then from the other players. Right now, she is grabbing all she can grab, because a few days ago she got lazy. A nasty flu took hold so she is after all the cards. Just as one of the other players gets a pretty good hand, she snatches it, and then all their plans fall apart while they have to sleep off the flu.

Last but not least, the main player at the table is you - the dealer. You can go to the cabinet and get a full deck for each player, or you can watch them scrap over a sad few cards. You can even get your favorite players a couple of decks, but only after everyone else has at least one. You see, balance is required to keep everyone happy.

A daily supply of Iridesca provides 1,234mg of Choline, tripling the amount of Choline you would get from your typical diet alone. That is like going from one deck on the table to three. Every three spoonfuls of Xtrapure Lecithin you add is like adding another couple of decks.

How much is too much? Glad you asked. Lecithin/Choline/ Inositol is uniquely self-regulating. When you accumulate all that your body needs, it stops you automatically at around 6 added spoonfuls of Xtrapure a day - probably dropping down even more day by day as your reserves get replenished.

Meanwhile, back to the concept of balance; How can you have balance while leaving out Choline and Inositol? You can?t. But you can pretend - and you can experience pretend results - partial benefits, incomplete benefits, premature aging and sub optimal performance.

Choline and Inositol are only two of a thousand different nutrients and synergies we have carefully balanced in Iridesca.

Nothing else even comes close. Well I guess you could take a colloidal trace supplement, a handful of rancid lecithin capsules, a bioflavonoid tablet, a superfood blend, a sip of noni, a cup of live culture yogurt, a basket of herbal capsules, a multivitamin and mineral tablet and a glass of elderberry and beet juice... etc... etc... Naaaah!

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