Creative Insights Issue 58

Exsula Iridesca

100% Plant-Life Created, Preferred by healthy cells everywhere!

Convenient & Economical: Exsula Iridesca is many times more nutritious than fresh juice alone. Iridesca replaces a cabinet full of supplements - ?Nutritional exercise? for your cells. Begin with 1/4 teaspoon, gradually increasing to between 2 and 6 level teaspoons daily May be taken at breakfast or lunch, or as smaller servings throughout the day

Simply blend or shake Iridesca into your choice of cold apple, citrus, pineapple, grape, berry or other fruit or vegetable juice. Separately, drink plenty of distilled water as your most important nutrient.

Storage: Iridesca travels well at room temperature - Best potency when consumed within 60 days after opening. Protect from light, moisture, oxygen, heat and time. The freezer door of your refrigerator is ideal, greatly extending potency. Remove the bottle only bug enough to dispense. Keep container tightly closed. Measuring spoon enclosed.

Created by Jevari Oberon

Pronounced: Ek-su-lah Ear-e-dessa

Those of you that have been watching the progression of our superfood blends since the mid-?80s understand that Iridesca didn?t just suddenly appear. It is the product of continuous refinement and our ongoing dedication to provide the very finest superfood blend that nature and technology can create. That quest did not end with the introduction of Iridesca 2 years ago. It has continued. Today, the result is the most Incredible superfood blend ever - surpassing even the original Iridesca - and even our own best hopes and expectations. Here are some highlights...

It is these enzymes which hold the power to normalize renegade or aging cells by transmuting them back into their intended perfect form and function, appropriate to their exact location in the body.

Whereas the good bacteria help release nutrients and create unique, valuable nutrient forms, the bad bacteria and parasites eat your food and turn it into poison right in your own system.

The conveyer system hauling toxins out of the body has slowed to a crawl. Liquid from waste material in the lower intestine is absorbed and reabsorbed again and again, and sent back to the cells...

• Lycium Fruit
• Purple Cabbage Juice Extract
• Noni
• Tribulus
• Soynatto^?
• Chicory inulin
• SBOs - 15 New Friends
• Champignon
• Maitake
• Coriolus

Considering the quality of lecithin used, the new Iridesca provides the monthly lecithin equivalent of 500 capsules at 250mg each.

PERFECTING IRIDESCA

by Jevari Oberon

Color, Taste And Smell

Palatability is perhaps the most important aspect of the new Iridesca.

If these fabulous nutrients are going to get the chance to do their work, you have to get them into the body every day. It?s got to look good and taste good.

New Iridesca passes with flying colors. While the original Iridesca could honestly be described as good (especially by comparison to green superfood drinks) the new Iridesca can easily be described as exciting by any comparison!

In one of the first taste tests, we blended it with a cranberry-raspberry juice in which the new Iridesca?s taste became virtually transparent with that of the juice. It simply thickened and took on the consistency of a fresh fruit smoothie!

It seems to be a majority opinion of those who have sampled the new Iridesca that it actually improves the taste of most juices, making them more exotic and more interesting - even white grapefruit juice!

Perhaps the first thing you will notice is an entirely pleasant, fresh, fruity perfume upon opening the bottle. This lovely scent of fresh fruit and tropical flowers carries forward into the blended juice.

Smoothness

There are two types of Iridesca enthusiasts - those who stir it with their straw as they sip (this is the proper method, by the way) - and those who swirl the glass so all of the good stuff doesn?t end up settled out at the bottom of the glass. Both camps will discover the new Iridesca to be vastly smoother than the original and with less settling out at the bottom. This ?mouth-feel? as it is called, is also an important aspect of palatability - all-important for prospective new customers who may be less accustomed to a chewier ?natural? feel.

Smoothness of the new Iridesca was achieved by refining our blending techniques to result in a finer grind at nice low temperatures. We think you will agree that the extra effort is well worth it.

New Redder Color

Iridesca powder used to be a light-gray-green color. It is now more of a red-red color. This creates more of a red color in any juice. This moves it from a sort of guava-like color in apple juice to more of a purple grape juice color in apple juice.

Color is a more significant palatability factor than one might first guess. Even the most casual survey will quickly indicate that most people prefer a red drink over a green one. If someone is holding their nose at the expectation of a green drink, you may not even get them to sample it. If it is red, they are much more positive about giving it a try.

The stronger red color comes primarily from an increase in the elderberry juice powder.

Calories

Calories per serving are down by 14, to only 88 calories for a 6 teaspoon full serving - and only 44 for a 3 teaspoon half-serving (44 calories are fewer calories than a half cup of grapefruit juice).

Remember, 88 calories are less than 1/20 of your daily allotment of 2,000 calories -Awesome considering these 88 calories provide 100% or more of 15 essential vitamins and minerals, plus hundreds of phytonutrients, enzymes and trace elements - and all in a fully-assimilable, 100% plant-life created form. Superfood indeed!

Are Any Ingredients Changed?

Yes. Klamath blue green algae is gone, and lecithin is adjusted by one-third to make way for new ingredients and increases in existing ingredients. And, a portion of the green papaya enzyme makes way allowing us to include noni enzyme activity.

Though we have an excellent quality source for our Klamath algae, other Klamath products on the market weren?t always of this same quality. This sometimes made it a controversial ingredient which took more explaining frankly than was practical. While this ingredient was a big plus for certain people, for many others, they would take one look at Klamath on the label and reject the entire product.

It was on that basis we decided it was best to accommodate their concerns. This allowed space within the formula to increase the elderberry extract to boost immune power and enhance the brain chemistry of learning.

In the context of Iridesca?s Spirulina, chlorella, dunaliella, kelp and dulse, Iridesca continues to be a powerhouse in the algal phytonutrient category - providing the monthly algal equivalent of over 250 capsules at 250mg each!

As for lecithin, we aim at 3 grams per day, for dissolving cholesterol, and to assist delivery of coenzyme Q10 and the other enzymes, plus carotene, and the fat soluble vitamins A, D, E and K. In new Iridesca we exceeded that target by 721mg per day.

What Ingredients Are New?

Lycium

Lycium fruit, or wolfberry as it is also called, is a source of unique polysaccharide phytonutrients.

Lycium is chosen for its ability to boost the immune system, and especially for its power to support your body?s own production of superoxide dismutase (SOD) or ?youth enzyme.? SOD is a key antioxidant enzyme which protects your brain cells from the ravages of internally-generated toxins and also from those introduced from the outside environment.

Lycium is also a naturally rich source of vitamins and trace elements. In Chinese herbal legend, lycium is valued for its ability to support the liver, kidneys, eyes and lungs. You can find it listed within the 3,303mg group on the Iridesca label.

Purple Cabbage Juice Extract

Those who are familiar with the benefits of enzymatic pigments such as carotene, chlorophyll or anthocyanidins (as in bilberry) will need little convincing about the merits of another precious source.

Cabbage itself is among the most highly valued health foods. Instinctually, I personally rate it at the very top. Cabbage contains unique phytonutrients especially valuable for the stomach and digestive tract. Purple cabbage can be located within the 3,303mg group on the label.

Noni

Wild green Maui noni berry juice extract finds its way in between the green papaya and pineapple bromelain at the 616mg level on the label.

Noni?s applications to healing, health and performance go all the way back to the ancient Polynesians. They prized the life-energizing qualities of noni so highly they transported the live plants island by island, by canoe, thousands of miles across the Pacific Ocean from its native land of Southeast Asia.

Hawaiian and Tahitian cultures value the noni for toning the circulatory and digestive systems, relieving menstrual cramps, arthritis, sprains and injuries. Noni is highly regarded for its ability to improve one?s attitude to a happier, more positive outlook.

Noni provides the alkaloid phytonutrient xeronine, and a xeronine precursor called proxeronine-release-enzyme.

I am most interested in these phytonutrients and their properties as they may relate to stabilizing fragile enzymatic proteins, which are the carriers of the precious life-force itself.

It is these enzymes which hold the power to normalize renegade or aging cells by transforming them back to their intended perfect form and function, appropriate to their exact location in the body. It is the failure of the body to produce these enzymes at a rate faster than they usually break down, which is at the core of vulnerability to many diseases and biological aging process.

An improvement in this area of preserving enzyme-life-energy could help create a big step up in health and vitality -especially over a period of weeks or months, as more and more of the work of the heartier enzymes is put into place where it can be seen and felt.

Noni?s characteristic of supporting removal of old worn-out cells, and replacing them with new ones, is similar in result to green papaya enzyme, aloe vera and pineapple bromelain. This is especially noticeable in event of burns or scarring, including older scars.

Tribulus

Bulgarian puncture vine as it is also called, was valued by the ancient Greeks as a non-stimulant general tonic to perk you up and help you keep feeling great. It is also a highly valued component of Chinese and Ayurvedic rejuvenation formulas. When the same plant is so highly valued by diverse cultures, separated by centuries and thousands of miles, it deserves special attention. Its primary actions seem to center around the organs and systems of the abdomen, especially the liver, kidneys, urinary tract and sexual systems.

Tribulus is noted to enhance libido for women and for men. Modern analysis has identified a variety of interesting phytonutrients in tribulus, including furostanol-type saponins. We use the finest Bulgarian government specification extract available.

Green wild oat seed and tribulus may be located at the 370mg level of the label.

Soynatto

In the U.S., soy is most often consumed in the form of the food ingredients soy protein isolate and soy flour, and as tofu or whole beans in a cooked form of one kind or another. In the Orient, soybeans are often cultured in a way similar to how we make yogurt, and somewhat differently from how we make tofu. This unique live-culturing-method yields powerful benefits which are only faint shadows in Americanized, machine-processed soy foods.

Levels of the phytonutrient isoflavones and sulfurophanes are remarkably higher in the Oriental-type cultured soy. This could account for the greater benefits observed in soy-rich Asian diets over American soy diets. Results of the recommended increases in dietary soy to reduce breast cancer risk may fall short of expectations unless the specific, high-isoflavone / high sulfurophane soy forms are specified.

Soynatto is an isoflavone optimized and sulfurophane optimized form of traditionally cultured soy, carefully handled, using specially developed techniques to preserve the vital qualities. Iridesca provides 200mg of Soynatto, plus another 200mg of isoflavone and sulfurophane-rich soy sprouts per serving.

Chicory Inulin

Chicory inulin has been added as an alternative quality source of inulin to augment increasingly scarce dahlia inulin supplies. Inulin (pronounced similar to insulin - and chemically similar) is a phytonutrient helping-hand for the body?s own insulin needs - allowing your pancreas to ?catch its breath.?

These days the body?s over-flooded sugar moderating systems are under increasing pressure. In spite of unrelenting abuse, a tiny bit of pancreatic tissue called the isle of langerhans keeps most of us safe from diabetic trauma. This vital group of cells, about the size of a finger, is all that stands between your health and the combined assaults of massive quantities of highly reactive refined sugars, and a shortage of soil chromium. There is a resultant shortfall in dietary chromium.

Chromium is essential for the pancreas to create enough insulin molecules to keep up with counter-balancing the effects of the flood of sugar. Each serving of Iridesca supplies 620mg of GTF chromium. GTF is the life- created, bioactive, ready to use form. Do not confuse genuinely natural GTF chromium with the less desirable manufactured chromium picolinate form. Nutritional support of the blood-sugar-balancing system is essential for energy and endurance, as well as appetite moderation and the burning of excess fats. You may find both inulins at the 160mg level of the Iridesca ingredient list.

SBOs - 15 Terrific New Friends

While many people are now familiar with the healthy attributes of acidophilus yogurt, the concept of beneficial Soil-Based Organisms is only just now becoming known outside of ?ground-breaking? clinical settings -but their reality as a positive element of human biology has been around since the first human ate root foods.

...And that is the point.

These valuable organisms were a regular part of the human diet up until the past few decades. Since the 1940s they have been virtually exterminated from our farm soils and our foods.

Here is how it used to work:

Living organisms in the soil, helped dissolve coarse minerals in the soil, into a micronized form that plant roots could absorb. The soil was full of reduced minerals and living organisms which produced plants rich in vitamins, minerals and phytonutrients.

You could pull a vitamin and mineral-rich carrot, bursting with phytonutrients, right from your own live-soil, organic garden. You?d swish the carrot around in a bucket of water to remove the dirt. You?d shake off the water and chomp to your heart?s content.

You probably didn?t realize it, but in addition to the carrot, you were getting something very precious indeed - you were getting dozens of types of beneficial microorganisms directly from the soil! These are like those that make natural sauerkraut.

The most important function of these beneficial strains is their ability to crowd-out undesirable bacteria, yeast, fungus and parasites from your own ?root system? - your intestine. We have selected 15 of the most useful strains of SBOs. Whereas the good bacteria help release nutrients and create unique, valuable nutrient forms and immune factors, the bad bacteria and parasites eat your food and turn it into poison right within your own system. (Salmonella and E. Coli are just two such examples that are on the increase with thousands of new cases each year).

Bad bacteria, yeast and parasites show up for work every day. They ride in on meat, fish, produce, water, eating utensils, finger tips and pencil erasers - and even with the air you breath. Using toxic pharmaceutical antibiotics or harsh herbal counter measures to rid yourself of them once, will not permanently keep them away.

Without daily support of the ?good guys,? the ?bad guys? will quickly repopulate to a combined total weight of 2 pounds and resume their attack on your energy and health. With today?s depleted foods and super germ environment, daily probiotic reinforcement isn?t merely an option, it is the imperative.

Some of the less obvious bad bacteria gradually form a tough coating inside the intestinal wall. It creates a perfect nesting environment for harmful bacteria, yeast and parasites. This dense, thick, matting further disrupts assimilation of nutrients and the elimination of toxins.

It is now widely recognized that each type of beneficial microorganism has its own unique purpose and benefit in disrupting and dislodging the coating. A variety of beneficial organism types work as a team to crowd out the unwanted invaders and their nesting materials.

Meanwhile back at the farm... Industrial farming methods involve specific chemicals and methods which have destroyed the bacteria in the soil. Minerals stay locked-up in the courser form as plants are starving for lack of the minerals necessary to create vitamins and phytonutrients.

Topsoil has been reduced to easily eroded, dead dirt. Plant accessible micro-mineral soil is typically 90% or more depleted across the USA.

Plants grown without the benefits of soil bacteria and micronized minerals are weak and vulnerable to disease, weeds and pests. This makes toxic chemicals an essential part of industrial-style farming. Industrial agricultural chemicals prevent the soil-building bacteria from making a comeback, and the soil remains dead, perpetuating the nutritionally inferior artificial growing situation.

Upon harvesting, raw vegetables are washed under high pressure and with antibacterial chemicals to prevent spoilage and extend shelf life. The beneficial bacteria are destroyed along with all of the others. Other vegetables have the entire outer layers stripped away or are cooked under high temperature conditions which certainly destroys the friendly bacteria.

With our food thus stripped of beneficial microorganisms, transit time of digested food through the intestine has slowed from hours into days or even weeks.

The conveyer system hauling toxins out of the body has slowed to a crawl. Instead of two, brief, morning movements, and one later in the day, eliminating the previous days intake as nature intended, once every three days is now considered ?normal.? This is only 1/9 the optimum frequency. The question is whether ?normal? equates to healthy. This is the primary avenue of elimination of such sinister toxins as aluminum, mercury, lead, cadmium and radioactive Iodine and strontium 90.

Instead of leaving the body quickly and regularly, liquid from waste material in the lower intestine is absorbed and reabsorbed, again and again, to be redistributed back throughout the cells of the body.

The body is forced to re-consume this toxic liquid over and over, day after day 8 or 9 times instead of none. The resulting waste is hard, dry bulky and difficult to eliminate. This places an excessive load upon the kidneys. Then toxins back up all the way to the liver, causing it to work over-time, and so on.

One of the prime benefits of beneficial microorganisms is optimized transit time and well balanced water content of the waste material. This eliminates the need for chemical laxatives or artificial irrigation to cleanse the colon.

Often, the lowered toxin load results in a nearly immediate reduction in general stress that may be precipitating every manner of ailment and disease - plus, with lowered toxins there is very often a notable increase in energy, and a resultant prosperity in overall health. This gives the body itself an opportunity to strengthen, heal, and overcome even long-standing conditions - and without the need to punish the body further with additional, toxic, side-effect-laden pharmaceutical chemicals. The level of these 15 new types of SBOs and 17 types of beneficial, probiotic micro flora in Iridesca are at a strong maintenance level, roughly that of an excellent diet containing generous portions of live-culture yogurt and raw, organically grown root vegetables.

The fruit carbohydrate, Nutraflora? FOS, Fructooligosaccharides, is provided in generous, 1,000mg portions to leverage an additional fivefold increase in beneficial flora.

Probiotics and SBOs can be located at the 180mg level on the label.

Champignon

In my early career in the food industry I had occasion to work with ammonia-based industrial refrigeration equipment. In one place I worked, this equipment dated back to before the 1950s. When it broke, large amounts of ammonia escaped inside the building, and the plant would have to be evacuated. I was the lucky fellow who knew how to fix it and who got to go back inside. As it turns out, body-produced ammonia is a major factor in bad breath, body odor and gas...

To make the story short, a couple of bad experiences taught me more about the hazards of ammonia than I care to know about its effects on the body and the brain. Talk about pain! As a result, I became hyper-sensitive in detecting even the tiniest trace of ammonia. After these experiences, one thing I noticed whenever someone would get sick, was a distinct smell of ammonia on their breath. So I always wondered about the effect of increased ammonia at the time of illness. Was it a cause or an effect? One thing for sure, it wasn?t good. As it turns out, body-produced ammonia is a major factor in bad breath, urine odor, foot odor, tobacco body odor, meat body odor, perspiration body odor, fecal odor and gas. (Contrary to popular rumors have no plans to produce a line of sportswear extolling the virtues of the new ingredient.) Ammonia?s henchmen in this offensive assault upon our health and sensibilities includes the equally harmful chemicals methyl mercaptan, hydrogen sulfide and trimethylamine.

In the manufacturing industry each of these chemicals is regarded as a dangerous health risk requiring extreme precautions in regard to handling and exposure. Yet these cellular vandals play unchecked at various levels within the most delicate systems of our bodies, especially when we are ailing or have grown old.

Japanese scientists studying the chemistry of body odors have found that the vegetable gum of the champignon mushroom has the remarkable property of molecularly reducing these disgusting biochemical compounds. They are disassembled down to the simpler, less obnoxious forms from whence they came. In these simpler forms, they are unable to damage brain cells and other fragile cells of the body - and can also then be put to a useful purpose. This is good news for those of us who enjoy healthy foods such as onions, garlic, fish, cabbage, wheat grass and beans, which readily convert to the chemical henchmen of stench. Henceforth we should now be able to enjoy their attributes with much less of their offenses - good news indeed for our sweethearts.

At any rate, whatever your diet or aromatic condition, everyone should benefit from reduced levels of ammonia and these other toxic gases in the blood and cells of the body. Signs of exposure to these waste gases include general cellular damage (aging) temporary and irreversible brain dysfunction and increased vulnerability to disease. Though it occurs on a relatively small scale, it is better to prevent this damage, rather than try to repair it later.

Champignon can be found within the 147mg group on the label.

Maitake

This delicious gourmet mushroom is also an adaptogen with the ability to help balance body systems. In addition, its unique polysaccharides are under intense study for their immune boosting qualities. Maitake is regarded as having the greatest number of health supporting properties of any of the oriental healing mushrooms.

Maitake may be found within the 147mg group on the label.

Coriolus

Coriolus is an edible mushroom, rich in proteins, carbohydrates, vitamins, glycoproteins, polysaccharides, enzymes and unique metabolites. Some of these precious phytonutrients are classified as immuno-potentiators - able to help awaken dormant parts of the immune system and to super-support natural immune defense mechanisms. One coriolus polysaccharide-peptide known as PSK has gained 25% of the total cancer drug expenditure in value-conscious Japan. Coriolus has also been observed to provide anti-microbial, anti-viral and antioxidant benefits, and is rated as being entirely non-toxic.

Coriolus may be found within the 147mg group on the label.

Which 6 Ingredients Have Been Increased?

Elderberry

Elderberry extract was increased to a total of 500mg per serving. In Switzerland and Germany elderberry is held in highest regard as a home remedy during cold and flu season. A variety of concentrated elderberry cold elixirs are sold in those countries. A couple of these have even found their way into U.S. health food stores. You will find that Iridesca?s elderberry presence and potency compares very favorably to these expensive, traditional European elixirs.

When I was in my early 20s, I would drive up into the Blue Mountains of Northeastern Oregon and pick huge bunches of elderberries. The bunches weighed up to 2 pounds each and were comprised of hundreds of black-purple, BB-sized berries. Their raw taste is strong and awful. I would fill the trunk of the car with berries, drive home, and we would can the berries into a concentrated juice form using Montana fireweed honey as a sweetener. We loved this delicious juice. It was the primary juice my wife and I were drinking for two years before our daughter Aja was born. And naturally, it was in the mother?s milk as well.

Baby Aja was clearly parroting, and spontaneously saying words by 3 months of age. People accused us of being ventriloquists. We would have to leave the baby in their arms and go outside of the house for them to be convinced that a baby this tiny was actually talking so clearly. Aja was perfectly parroting the chemical elements by 6 months, and was happily and perfectly reciting her ABCs in their entirety without coaxing, by 7 1/2 months. By 8 months, she started creating humorous tricks using math accurately in context, and speaking in full sentences. She instantly picked up on reading and spelling at 13 months of age.

As I studied nutrition, I became convinced there must be a relationship between elderberries and learning ability. Twenty years later - earlier this year - my hunch was proven correct when scientists studying elderberry observed how its phytonutrients support an increase in neurotransmitters and brain chemistry associated with establishing new neuropathways. Such connections are necessary for the process of learning and creativity. This chemistry is rich in young children, but drops off quickly by adolescence and all but dries up in the later years of life.

We live at a time when the world is changing all around us, and change is gaining momentum. It is our ability to learn and adapt which will allow us to keep pace. Experts predict that the average person graduating from college today will change careers five times during their working years. In this context, a bit of a boost in favor of the learning process could translate into big benefits. In fact, the longevity benefits of this breakthrough could prove to be the most exciting among the elderly where a big challenge is to keep the mind active and learning. If this process is allowed to go cold, then interest in life can decline -along with the very will to live.

On the other hand, if the neurotransmitters of learning are optimized, you may have difficulty keeping the nursing home TV chairs filled. - These people are going to get up and go everywhere younger people want to go. A cheerful, positive attitude is the most important health and longevity factor. Boredom combined with inactivity is a count-down. My new hunch bets on a synergistic relationship between elderberry and monatomic iridium. This has implications far deeper than mere learning ability. It may affect the very phenomenon of consciousness and being which projects the living holographic matrix upon which the cells themselves are framed and differentiated. Even the tiniest enhancement at this foundational level of our being can generate phenomenal improvements over time. Regardless of whether my latest hunch proves correct, elderberry is clearly a food for learning, and for the immune system.

Elderberry can be located on the label within the 3,303mg group.

Hawthorn Berries & Cayenne Red Pepper

The amount of hawthorn in Iridesca has nearly tripled, and the cayenne has more than doubled to 67mg per serving. Hawthorne can be found at the 137mg level on the label. Cayenne can be located as a portion of the 107mg group.

We are addressing the values of these two ingredients in this same section because of their close synergistic ties in the formula. Many of you have requested that we make the formula more powerful in terms of instant energy - yet without any harmful caffeine-like stimulants. We have always had a synergy of ingredients and nutrients which help the body assimilate and utilize the other ingredients of the formula. Those are good. Those are wonderful. But by comparison, those are the pea-shooters and these are the 16 inch guns of the battleship Missouri! In fact, at the new levels, this new combo is so synergistically powerful, it is not for the nutritionally faint of heart! Even those long-time Iridesca enthusiasts, who switch directly over to the new Iridesca without gradually ramping-up from one spoonful per glass to three, will literally feel their capillaries stretching from head to toe, starting to deliver the bounty of phytonutrients and enzymes within seconds. If they aren?t prepared for this nutrient ?rush,? it can be a bit of a surprise.

However, if someone from the world of candy bars, soda pop and trench fries first tries a full three teaspoons of Iridesca, these wonderful, life filled sensations could be mistaken for those of a piece of fresh-picked fruit - and could therefore be downright frightening. Their body has no intention of getting so healthy so quickly, and they will quickly scurry back to the comforts of a candy bar, a microwave dinner, and a bag of snack chips, with all the urgency of a panicked Titanic passenger elbowing their way toward the last lifeboat seat. -And you will have forever upset any chance of their gradually becoming a superfood consumer. As in all new things, baby steps at first are best.

In the legendary book Back to Eden, by master herbalist, Jethro Kloss, the average herb earns a paragraph or two regarding uses and benefits. By contrast, cayenne red pepper has a full 15 pages dedicated to it. By Kloss?s enthusiastic description, it is a top herb of choice for nearly any condition or objective.

The effect of the hawthorn berries is to leverage the effect of cayenne without the need of excessive heat. Vitexin is the primary phytonutrient of interest in hawthorn berries - a centuries-old heart and circulatory tonic. European studies have confirmed that hawthorn is a rich source of bioflavonoids, pycnogenols and other phyto nutrients which benefit the heart and circulatory system on an immediate basis. This makes the cayenne/cayenne combo an enormous hit with athletes looking for an instant increase of power and endurance. Hawthorn also has collagen-stabilizing antioxidant qualities. Collagen is a protein vital for healthy joints. Collagen is also the under girding structure, which holds all of the cells and organs into place, and gives skin its youthful firmness. Hawthorn?s collagen benefits come gradually but steadily, and become more obvious over the weeks, months and even years.

Saw Palmetto & Green Wild Oat Seed (Avena Sativa)

We have tripled the saw palmetto in Iridesca from 37mg to 111mg per serving.

Native American Indians used saw palmetto as an over-all, strengthening body tonic. Later, as prostate problems have been dramatically on the increase, the focus on saw palmetto shifted from that of a general tonic to its special talent of promoting a healthy prostate. The prostate is a walnut-sized, donut shaped organ surrounding the urinary tube leading from the male bladder. Inflammation quickly leads to painful difficulty in urination.

Contrary to popular myth, it is the prostate - and not the testes - which provides almost the total of semen volume; the testicular contribution being only a minuscule share. The prostate lives to generate this volume of highly specialized ?fluid of life? and then to release it on a natural, comfortable and regular cycle - not too frequently and not too infrequently. Over-work and inactivity each make trouble in their own way. Prostate inflammation can also be aggravated by a poor quality of diet or life-style, and by inadequate water intake leading to a toxin-saturated environment, which irritates delicate prostate tissues.

Statistics now indicate that virtually all men will experience some painful and debilitating prostate conditions after age 30 -growing from a small percentage at age 30, to 80% or greater after age 50. These severely painful flare-ups require the expense and inconvenience of immediate professional medical attention. - Once they have hit, it is often too late for home remedies to help by themselves. (Prostate cancer kills 40,000 Americans each year - that is more deaths than by drunk driving.) A far better strategy, it seems, would be to nutritionally support the prostate on an ongoing basis. - Lecithin, zinc and saw palmetto combined with a healthy sex life and plenty of pure water.

Many older men claim to have avoided prostate problems altogether. They say that eating raw pumpkin seeds on a daily basis is their secret for health. Pumpkin seeds are a good natural source of zinc and lecithin-related fatty acids. Crushed pumpkin seeds rancidify instantly and are therefore inappropriate for Iridesca?s powdered formula. However, the saw palmetto we use contains 34% to 45% of prostate supporting free fatty acids.

Other ingredients in Iridesca provide 105% of the RDA for zinc. This is the zinc equivalent of 1 ? cups of pumpkin seeds every day - or 45 cups per month!

Toxins seem to settle in the low parts of the body - especially the feet and the lower abdomen. The prostate?s low positioning in the lower abdomen doesn?t offer it any advantage. Purity of diet and water are important, as is volume of water. And like any organ of the body, it needs a healthy level of exercise, and that is where a healthy sex life is of value. One good thing about saw palmetto, in addition to prostate-protecting and prostate-supporting phytonutrients, other phytonutrients in saw palmetto inspire an enhanced libido for both women and men.

Recently, this latest discovery by human sexuality scientists in California has brought about the latest surge of interest in saw palmetto. Rather than any direct aphrodisiac-type effect, the healthier interest in sex seems to stem from an overall toning of several systems related to sex drive -and the benefits were as pronounced for women as they were for men. The increase was noted by individuals of differing beginning levels of sexual health, with everyone in the study being more than pleased by their results. Notably in these studies, the doctors combined saw palmetto extract with green wild oat seed extract (also known as avena sativa). New Iridesca contains 260mg of green wild oat seed per serving, more than twice as much as the original.

New Iridesca contains effective amounts of both of these plants and in the same concentrated bioactive form as found effective in the studies. Iridesca also contains many other sex-healthy nutrients such as lecithin, coenzyme Q10, Nova Scotia dulse and plant-life-created zinc. Indirectly this benefits the prostate on another level, that of remaining youthfully active -an important part of the healthy prostate formula. Studies going back as far as mid-1800s England, indicate a correlation between a youthfully active sex life and longevity. In these studies, the life spans of celibate and single men often come up as much as 10 years shorter on average than married men with healthy regular sexual activity. So while a healthy sex life may help assure a healthy prostate, It also seems that a healthy active prostate may lend longevity in return. While these latest findings about saw palmetto, green wild oat seed and libido are fascinating, it is important to remember that originally, saw palmetto was employed as a general tonic benefiting all systems of the body - as well as the prostate. This just goes to prove the old axiom that healthy is sexy.

St. John?s Herb

Also know as St. John?s Wort (Wort is Old English meaning ?plant?), this herb?s rise to fame and fortune in the general market over the past year can only be described as explosive! A 20,000% increase in sales! Its popularity took off after it was announced that St. John?s was as effective in weight loss diet success as a leading pharmaceutical drug, which was suddenly discovered to be potentially far more hazardous than initially approved.

St. John?s offered a history of centuries of safety and at a much lower cost - so once the word got out, sales skyrocketed. Its primary purpose in the Iridesca formula is to improve one?s attitude. St. John?s is also fascinating for its quality of inhibiting enveloped viruses. Phytonutrients in St. John?s inspire ambition, considered thought, and a positive attitude. It is also noted to reduce menstrual cramps. It is useful in wound healing and to help the body dissolve and remove congealed blood from bruises and injuries. A wide variety of valuable phytonutrients abound in this wonderful plant. They include hypericin, the bioflavonoid quercetin, antioxidant catechins and many others.

We use a St. John?s extract standardized to 0.3% hypericin. St. John?s has been increased from 17mg to 73mg per serving in the new Iridesca.

Iridesca Summary...

• Genuinely natural, life-created ingredients.
• Incomparable range of ingredients and spectrum of nutrients.
• Powerful, meaningful potencies and form.
• Unsurpassed synergy.
• Deliciously convenient.

Your body deserves the best. - Exsula Iridesca!

Noni Comparison

by Jevari Oberon

Tahitian Noni Juice Liquid

Source: French Polynesia

Harvest: Wild crafted (harvested by hand from pristine, mid-Pacific tropical jungle) - organic.

Nutrient Delivery: Fresh noni fruit is reduced to a puree, preserved in large plastic barrels, and transported to mainland U.S. (Raw fruit purees are instantly perishable. Typically they are cooked down to reduce water content and shipping weight, and are then frozen into a juice concentrate.) From the mainland port the barrels of preserved puree are trucked to the inland factory.

Once at the processing plant, the preserved noni puree is reconstituted with water and blended with blueberry juice concentrate and other ingredients to provide sweetness, color, and a palatable flavor.

The bottles of reconstituted juice are then steam cooked for a few minutes to destroy bacterial and natural digestive enzyme activity, which would otherwise continue to degrade the juice. This heat is well above the survival maximum of hydrated enzymes - and is the same heat as for any other canned or bottled food. The finished product cannot therefore offer any enzyme advantage over any other canned (?heat killed?) food or juice.

Such heat of processing disrupts the fragile life-electric bonds of enzymes and reduces their structure back into unremarkable chemical building blocks. To restore these plain components back into their unique bioactive structure requires nutrient resources (which may or may not be available), a vigorous enzyme production system in your body, and a borrowing of enzyme-life-energy from another food?s enzymes or from existing enzymes elsewhere in your body. Yet even this noni product works!

Once opened, the hydrated juice again becomes vulnerable to bacterial activity and requires continuous refrigeration or it will quickly spoil.

Label Claim: ?100% Tahitian Noni.? The implication here is that the contents of the bottle are nothing more than noni juice. That is not accurate. The fact is the bottled product contains a major percentage of water and other ingredients. What is meant by this claim is that the noni portion of the juice is 100% from Tahiti and not from China, India, Samoa or other sources.

Wild Green Maui Noni Berry Juice Powder

(The Original Noni Product Since 1992)

Now Available Through Exsula...

Source: Maui, Hawaii, USA

Harvest: Wild crafted (harvested by hand from pristine, mid-Pacific, tropical jungle, coastal lava flows for highest potency) - organic.

Nutrient Delivery: Fresh fruit is juiced and carefully dehydrated by a gentle, unique, patented method - just for noni - in such a way as to exactly save noni?s valuable biological potential intact, like a dried dormant seed. Once stabilized by this simple drying, no further additives or processing are required. Dry Maui Noni Powder does not require refrigeration. This makes it ideal and convenient for use at remote locations - such as the office, and for travel. You may blend or shake noni powder into any one of your favorite juices for variety.

Dry Maui Noni Powder is also available as capsules, and as 100% pure noni powder, or it may be blended with a synergistic delivery nutrient such as lecithin - essential for thought and for every living cell. The soya lecithin we use is of a remarkable quality and purity not closely approached by 99% of the lecithin on the market.

Lecithin is noted for its ability to assist in assimilation of enzymes and other large, complex biodynamic molecules such as noni?s xeronine, scopoletin, anthraquinonedamnacanthal, proxeronine, and xeronine-release enzyme. These complex phytonutrients have molecular weights in excess of 16,000 - a hundred times that of simple vitamins or minerals.

The more intact these complex phyto-enzymes are delivered, the less transformation effort is required to present them to your vital systems in a ready and active form. Ours is the only noni-lecithin product.

Assimilation of these large useful molecules from the intestine, and into the blood and lymph, requires that they be incorporated into a delivery complex called a liposome unit. Liposomes are composed primarily of lecithin. The more lecithin you have, the more liposomes you can make and the better enzyme assimilation you can enjoy - and the more noni benefits you will experience.

A Few Reasons Why People Love Noni

Surveys Indicate Noni Supports:

• More energy (91%)
• Healthy heart and desirable blood pressure (87%)
• Reduced fat - Increased muscle (7 1%)
• Healthy, happy joints and tendons (80%)
• Enhanced sense of well-being (79%)
• Protective, antibacterial properties for restored digestive quality (89%)
• Reduction of smoking (58%)
• Cellular normalization (67%)
• Reduced manifestations of stress, depression, pain and poor sleep quality (72%)
• Improved sexual health (88%)
• Moderation of mood and blood sugar (83%)

Exsula Products With Noni

Wild Green Maui Noni Powder With Lecithin 150gm, 30 day supply.
Per Serving Amounts: Noni, 1,240mg. Lecithin ,3,760mg. Other Ingredients, 0mg

Wild Green Maui Noni Capsules, 60 Capsules, 30 day supply.
2 Capsules Provide: Noni: 1,240mg, Lecithin: 3,760mg, Other Ingredients: 0mg

100% Pure Wild Green Maui Noni Powder for serious noni enthusiasts. 450gm, 362 servings.
Per Serving Amounts: Noni: 1,240mg, Lecithin: 0mg
(suggested use is to mix this 100% pure noni with Iridesca which contains 3,721mg of lecithin per serving). Other Ingredients: 0mg

Exsula Iridesca - Full spectrum, 100% plant-life-created super-phytonutrient supplement with noni. 340gm, 90 spoonfuls.
Amount Per 6 Spoonfuls: Noni: 160mg, Lecithin: 3,721mg, Other Ingredients: 18,786mg

The Heart Studies Formula - A no compromise heart and circulation supplement formula. 210gm, 42 spoonfuls.
Amount Per 6 Spoonfuls: Noni: 620mg, Lecithin: 2,500mg, Other Ingredients: 26,880mg

Legend: A traditional Polynesian folk tonic, from ancient generations, valued as life itself. One of the treasured ?canoe plants? carried by early humans from Island to Island as they expanded from Southeast Asia to settle the islands of the Pacific all the way to Maui. Scientists are now focusing on noni?s resources to optimize your body?s own production of xeronine - a master component of healthy cells and systems.

Directions: As a dietary supplement, take 2 level spoonfuls or more daily (measuring spoon enclosed). Stir, blend or shake into your favorite fruit or vegetable juice. Best if taken one-half hour before meals - or 40 minutes after a meal.

Storage: May be stored at room temperature before or after opening. Potency is extended by refrigeration. Oxygen and moisture absorbing packets may be left in the bottle or discarded after opening.

Ingredients - Each Daily Supply Provides: 2 rounded measuring-spoonfuls (5,000mg) (fruit juice solids equivalency of 2 tablespoons of liquid noni).

1. 100% Pure Wild Green Maui Noni Berry Juice Powder (organic - carefully dehydrated by a gentle, unique, patented method - just for noni - in such a way as to exactly save noni?s valuable biological potential intact, like a dried dormant seed) 1,240mg
2. Xtrapure Soya Lecithin Powder (remarkable purity and with qualities not closely approached by 99% of the lecithin supplements on the market) 3,760mg

Lecithin is noted for its ability to create liposomes which are necessary for assimilation of enzymes and other large, complex biodynamic molecules such as noni?s xeronine, scopoletin, damnacanthal, proxeronine and xeronine-release-enzyme. Lecithin also comprises the primary structural material in the brain and provides the nutrient essence of thought.

Special Extension to Creative Insights Issue 58

Announcing Exsula Single Bulk Ingredients - "Singles"

It can be difficult to find specific, Individual, top quality supplements to suit your own particular needs. And even when you do find them, they may not be priced to accommodate an effective, ongoing use.

You are probably aware that we sell certain Exsula ingredients as singles already -Xtrapure Soya Lecithin, Apple Fiber, Kona Hawaiian Spirulina (as tablets) and Wheat & Barley Grass Juice Powder.

Strata-Flora is the ultimate probiotic as found in Iridesca. A bottle can be taken one time as a one-month major reestablishment of optimal intestinal flora, or it may be taken at lesser amounts, to guarantee the ultimate quality of your flora on a continuing basis.

Today, we are expanding availability to include many other individual Ingredients. These are available from the Exsula ?Singles? custom order form on the other side of this page.

Single ingredients are shipped in our usual brown bottles with simple, black and white labels providing usage ranges and comments.

You will find the prices extremely attractive when compared for amount, potency, and especially for quality. We have included some typical price comparisons on the order form to assist you in your selection.

Remember, these are bulk powder ingredients and not capsules or tablets. They are in their most highly concentrated ?raw? powder form. This saves you the cost of encapsulation and offers the same mix-with-juice, no-pills-to -swallow convenience of Exsula.

Typically, the singles can be added right into your usual daily servings of Iridesca to help camouflage their taste.

As you are reading this, even more types of ?singles? are being added to next month?s order form. Just call for details, and to order those now.

Custom Blends

Custom Exsula formulas are also available where certain ingredients can be removed or increased to suit your particular needs.

For example, we have one customer whose rabbi has approved her use of Iridesca so long as the grape juice and grape pycnogenols are removed. In place of the grape juice we substitute extra beet juice, and fill in extra pine pycnogenol in place of the grape pycnogenols. Typically, there is a 12 to 20 bottle minimum and a $20 custom blending fee for this sort of adjustment.

Even the most complex custom orders can usually be shipped within 2 weeks -though prices may vary depending upon complexity.

Private Labeling For Professionals

For health professionals and other markets, we also do large-scale custom formulating and production. You may set your own specifications. Your ingredient palate is not limited to our current range of ingredients. We can procure virtually any ingredient you may want. We can assist In custom formulating and even help create your own personalized, professional quall~ custom labels. A typical minimum order in this category is only 100 to 200 bottles. Call us to discuss your needs.

Purple Blast Cooler

In your kitchen blender, combine 6 Ice cubes, and 1/4 can frozen grape Juice concentrate.
Add 2 rounded spoonfuls of Exsula ?s Instant LonJeva ?Tea? powder.
Add 4 level spoonfuls of Exsula Iridesca and 1 rounded spoonful of Exsula Wild Green Maui Noni Berry Juice Powder
Top off with grape and/or cranberry juice and blend until smooth.
Generously serves 2 with the perfect, healthy, hot weather pick-me-up.