The History of the Life-Enthusiast Co-op
The Life Enthusiast Co-op is currently in its second incarnation. It was originally started on July 4th, 1989. Jevari Oberon (known as Larry Meier then) launched the first Life Enthusiast Co-op as a network company to distribute his invention – the super foods. His Super foods blend natural ingredients that help people achieve a healthy functioning body. It is a type of nutritional supplement, but very different from the vitamins one would buy at a health food store.
The first super food Jevari launched was called Excela. By 1993, in only four years, the company was selling $500,000 of that product every month. The name, Excela-50, was chosen because there were 50 milligrams of Coenzyme Q10 in the daily dose. This product was at the cutting edge of nutritional research in 1990. It is almost taken for granted today that Coenzyme Q10 is vitally important to the functioning of the human heart and muscular systems.
Jevari was in charge of the company until 1994, when the FDA paid him a visit. Even though they never found anything less than satisfactory, the uncertainty was enough for a lot of the movers and shakers of the networking industry to move elsewhere. The company floundered for several years.
My desire to get involved with the company came from being a regular customer of Exsula-50. In 2001, when Darren Beddard and I started an online distribution business, we talked to Jevari and agreed that we would revive the Life Enthusiast Co-op. We started with products from Twilight America, Miracle Soap and Exsula, and coined our well-known motto, “Restoring vitality to you and to the planet”.
To learn more about this and other valuable holistic health information, click here to visit life-enthusiast.com
